John Quelch Quotes

Marketing is what gets you noticed, and that side of it something - this side of it, if you like, doing interviews - is the side of it that I least enjoy, and yet is 50% of the project.

If you have a great product but no one knows about it, it's history.

All the marketing and advertising sells the book as what it is and hopes that the book will be displayed so that your readers can find it.

If you can afford to advertise, you don't need to.

Advertising is totally unnecessary. Unless you hope to make money.

If your advertising goes unnoticed, everything else is academic.

I want everybody in the news business to think of ABC before they go any place else. If it costs us an extra few thousand dollars to do that, what does it mean?

It is very likely that many firms spend more on advertising than, for their own best interests, they should.

Advertising is the life of trade.

Without promotion, something terrible happens... nothing!

We don't put a dollar toward marketing or advertising. I think we're more efficient than Facebook.

TV ads let people know you're still around. Not only do they sell albums, they give you a high profile. They let people know you're out there and working.

It's all been guerrilla warfare trying to get my name out there.

Marketing is what gets you noticed.

Ninety percent of the success of any product or service is its promotion and marketing.

The happy story right now is the full page in Vanity Fair, which gives me a great deal of exposure.

When you invest in high-quality brands, it pays off with high-quality audiences and, ultimately, high-quality advertising rates.

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

Trying to do business without advertising is like winking at a pretty girl through a pair of green goggles. You may know what you are doing, but no one else does.

The livelihood of the restaurant is dependent upon getting the word out.

This business is all about being seen, and the more people see you the better.

People don't understand the logistics of advertising.

What we need to do is run our business. We need to come up with a value prop that is so compelling that customers have to go for it.

What's the logic of investing millions in agriculture if it will not pay off?

Advertising obviously helps with awareness, but if you look at some of the most successful companies, they're actually not generally ad-driven when it comes to customer adoption.