David Talbot Quotes
Other than that one year, Salon has been very cautious about the way it spends money. For instance, since last year, we've had virtually no marketing budget. It's just word of mouth. And our circulation continues to grow that way by breaking news stories.
Topics
Budgets, Budgeting
Public Relations, PR
Cost Cutting
Financial Management
Word-Of-Mouth
Last Year
Money
Advertising Strategies
Brand Awareness
Breaking News
Cautious Spending
Cost-saving
Growth Strategies
Marketing Strategy
Online Media
Organic Growth
Profit Margins
Resource Allocation
Revenue Generation
news publication
Citations
Talbot, David. Interview. Online Journalism Review, USC Annenberg, 2001.
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David Talbot is an American journalist, author, activist and independent historian. Talbot is known for his books about the "hidden history" of U.S. power and the progressive movements to change America, as well as his public advocacy. He was also the founder and former editor-in-chief of the pioneering web magazine, Salon.