Brian Tracy Quotes

If we're building high quality companies, if the customers like the products, if the technology innovation is real, then the substance is going to win out in the end.

Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.

Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe. This is incompetence. Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.

If you don't know who your customer is, you don't know what quality is.

The only way to generate sustained exponential growth is to make whatever you're making sufficiently good.

When you improve your product so it does the customer's job better, then you gain market share.

You can't just tell your team, 'Think long term.' It doesn't work that way. When you are starting out, you have to always think about trying to build something of value for the customer: something they can use all the time, something of use.

It's easier to build a business around a first-class product, even if it's a more expensive product to produce.

The golden rule for every business man is this: 'Put yourself in your customer's place.'

If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.

If you make a really good product that people want and are willing to pay for, money will come.

You learn so much by having customers and figuring out what they want and keeping them satisfied.

If you really stay focused on what your beliefs are and what your customer wants, you'll find the right markets.

The entrepreneur rarely thinks in terms of what he or she wants, but dreams about results - always results and nothing but results - that can solve someone else's problem or contribute to making someone else's life better.

We found we were able to create better, customer-centric product features more quickly with a more diverse product team.

We're not trying to be Nike. It's about evolving into new products that are going to make people's lives better.

To me, a great company starts with a great product and ends with a great product.

The customer doing something innovative is not interested in the size of your company but in whether you understand what he does.

The secret to having an epically beloved bakery is consistency.

The PC business is not about price, it's about value, or what you can give the customer for his or her money.

It's not enough to be close to the customer. You've got to be glued to the customer.

Obsess about customers, not competitors.

The purpose of a business is to create and keep a customer. All business activities must be focused on this central purpose.

No amount of tools can help a bad product. You have to remain genuine in your product development innovation and quality.

Everything starts with the customer.