Adam Kluger Quotes

The Internet and Yahoo are firmly established as 'must buys' for brand advertising.

Why can't I prove that advertising can manifest itself in a way that doesn't necessarily mean television ads but changing behaviour and creating a brand out of something that already exists?

The minute that a celebrity wears your clothing, that gives you international exposure and the best advertising you can get.

The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

'Survivor' wouldn't have happened had I not gone out there and helped CBS to sell sponsors to finance the first one. Part of my thinking on 'Survivor' was that it should have rewards that are corporate brands. A Big Mac, one thimble-full of Coca-Cola.

I showed what I can do with butter, right? Eighty-five percent increase in sales. I'm very proud of them Country Life ads. They were funny and clever and classy like the Toblerone ads I grew up with.

The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.

Brands are in your face 24/7; I'm sure you've consumed a couple brands today. So it's fun working with them. People recognize brands, and people are starting to recognize my brand.

A lot of people see a Nissan ad and they see a finished product in a record store or on iTunes and that's the face of the band.

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.

The best way in the world to advertise is to get somebody else to run around with the name of your product on their person or showing it around somewhere and not only that but they're paying for it.

Boxes and rectangles on the side or top of a website simply do not deliver against brand advertising goals. Like it or not, boxes and rectangles have for the most part become the province of direct response advertising, or brand advertising that pays, on average, as if it's driven by direct response metrics.

If you really think about it, when watching television, you have product placement all the time.

The more informative your advertising, the more persuasive it will be.

Nobody counts the number of ads you run; they just remember the impression you make.

We do not invest in advertising... So racing is the best advertising for Ferrari.

Advertising - a judicious mixture of flattery and threats.

They know they got the TV ad, they know they got the name recognition, they know that they can do a tie in with McDonald's or some fast food outlet and the money is just gonna flow in.

Advertising is the 'wonder' in Wonder Bread.

There is no such thing as a permanent advertising success.

There's always been product placement in Bond movies.

The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague.

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

I had glow in the dark bands made up and I've given away a ton of them.

I was the first advertising person who people could identify with.