Emilia Wickstead Quotes

Making the leap from the best sunglasses company in the world to a world-class brand is a natural transition.

Together, we created the STACKED brand and have really taken the product up two or three notches.

When I look at a Ralph Lauren store, it is not a store: it's an experience.

Burberry was about building a relationship. But it was always about selling an amazing product that you would have forever. Apple is just a deeper relationship with a much broader constituency. Because it's everybody.

I am always looking for ways to expand my brand.

I think to create brands such as ours and to develop them takes time, and many people when you ask them what is luxury, they say time. And in a way it's true.

It's just fantastic to have someone like the Duchess of Cambridge wear the brand. I think there are often misconceptions about who the brand is for, but it's not just a 20-year-old blonde girl on the beach, and Kate is testament to that.

I've seen many of those brand collaborations where, basically, the only point is sticking on a Gucci sticker. That degrades good brands.

Working in the context of ultra-famous brands like Dior and Vuitton, creative spirits are always going to feel reined in. It's important that they are free to develop ideas. And rather than detracting from the principal job, it reinforces it. I think of that money as venture capital. It's not a big investment.

I do hope to increase what I do into a Brad Goreski brand.

I myself am a builder and get totally excited about building Yahoo! as a brand and building it into a bigger and better company. That's what I intend to do.

You can't put yourself into competition with a magazine like 'Vogue.' You have to create something new, something different.

I made a specific choice not to call my collection Ivanka. There's so much value in the Trump name. And there's such a deep connection to luxury and success.

Great brands are meant to be great aggregators.

When Ralph Lauren creates a collection of clothes, he's not really worried about a single tie or a single shirt or a single belt... he's creating a movie, and the characters that he casts in his advertisements or the people that work in the stores are the actors in his life.

Doing 'CSI: N.Y.' is not 'CSI.' Doing 'CSI: Miami' is not 'CSI: N.Y.,' it's 'CSI: Miami.' It has a very, very specific tone. It has a very specific look. It has a specific way in which they tell their stories that's different from 'CSI: N.Y.' and 'CSI.'

I'm definitely planning ahead for a brand that spans the universe - a Zac Posen universe.

When you enter a Ralph Lauren store, it's almost cinematic, as though you're walking through someone's home.

My first remit when I came to WWE was to help build up NXT as a global brand. It was a mission that I took on fully and was more than willing to attack, and lo and behold, here we are.

I can't be boring. If people like my designs, then meet me and find out that I'm boring, they won't want my stuff.

At Sterling, we're not looking to become a dominating factor in the market. We're looking for an area to carve out for ourselves. We want to become another BMW.

It's all about brand exposure, building your brand, building your image and just getting to that next level as an athlete.

It's our job as marketers and brand professionals to nurture the brand and calm it down when it's angry and to encourage when it's trying to grow.

You cannot mean everything to all segments of the markets. You cannot have a brand straddling too many meanings.

As the label has developed over the years, more and more structure and tailored pieces have been added, and so, whilst the core values of the brand have remained, I feel it's important to try new things and add more layers and dimensions to a collection every season.