Luxury Branding Quotes

What made Louis Vuitton famous was the quality. We don't do marketing; we just create products which are exceptional in their design and craftsmanship.

When I became the CEO of Burberry in July 2006, luxury was one of the fastest-growing sectors in the world.

Diesel is the only example of a casualwear or sportswear company that became a luxury brand.

It's important to celebrate the monogram. It's the DNA of Vuitton. I think - I hope - there is an interest in the philosophy and culture of the Vuitton name. It's quite coherent and intellectual, and the products are great. These are things you will want to pass on - things you treasure.

Louis Vuitton, the world's biggest luxury brand in terms of sales, is planning to dampen its expansion worldwide and focus on high-end products to preserve its exclusive image.

I hate Gucci,' said Francis. 'Do you?' said Henry, glancing up from his reverie. 'Really? I think it's rather grand.' 'Come on, Henry.' 'Well, it's so expensive, but it's so ugly too, isn't it? I think they make it ugly on purpose. And yet people buy it out of sheer perversity.' 'I don't see what you think is grand about that.' 'Anything is grand if it's done on a large enough scale,' said Henry.

Porsche's and Apple's design philosophies are similar. Much like the 356, the original iPhone was about defining a foundation for the future.

Ever wonder about those people who spend $2 apiece on those little bottles of Evian water? Try spelling Evian backward.

Paris Hilton has launched a new champagne in a can called Rich Prosecco. For the ad campaign Paris posed wearing nothing but gold paint. That’s a unique way to cover up herpes.

LaCroix is deftly devoted to its zealots, and this is a classic case study of how lavishly loving your constituents is the best way to get them to buy more.

My mom used to work for Coach and Louis Vuitton, in retail. So, I've always been around it. I've always had that connection. Always.

I really see myself continuing to design clothes, fragrances.

You just have to be clever about who you work with. Had I done Gap or H&M, there's no way Louis Vuitton would have wanted to work with me. So you hold out for the big ones.

Holiday Inn comes in at the bottom of the market, but they can't go upmarket except if they emulate the Four Seasons. So they can go up, but they have to emulate the people they're trying to compete against. They can't disrupt them, because there isn't anything about their model that is extendable upmarket.

Design is about point of view, and there should be some sort of woman or lifestyle or attitude in one's head as a designer. So my being able to reach the masses was something that meant a great deal to me - especially for women who could never wear Vera Wang.

Luxury goods are the only area in which it is possible to make luxury margins.

Let's be honest: not everybody can afford to buy £5,000 dresses, so the jewellery is a nice of way of getting the Giles product out into the world and introduce it to people not familiar with the label. QVC is a really good partner to help us do that.

You can stick a BMW badge on a dead cat - and people would still buy it.

In the luxury business, you have to build on heritage.

Branding says a lot about luxury and about exclusion and about the choices that manufacturers make, but I think that what society does with it after it's produced is something else. And the African-American community has always been expert at taking things and repurposing them toward their own ends.

If you put the collections together, whether it's Rick Owens, Alexander Wang, or whomever, sometimes they do streetwear, but they're never called that. They're always called 'sportswear' or 'high-end' or 'luxury.' I feel like I'm tossed into that streetwear category so that I don't exist in this space.

In fashion, there's huge pressure to produce results in no time. But you cannot guarantee numbers, because fashion gravitates around desire.

This is what you need to do in a luxury business: look for people who will like being there every day.

I made a specific choice not to call my collection Ivanka. There's so much value in the Trump name. And there's such a deep connection to luxury and success.

Bergdorf Goodman is positioned at the very top of the luxury pyramid, and I think that as we go through this next phase of renovation, we're going to elevate it even further.