Rem Koolhaas Quotes

Some of our stuff ends up looking too corporate. I'm going to be a lot stricter from now on.

I saw my potential as artistic director, which is very different from designer. Fashion companies might have $200 million to $300 million in annual sales - Hugo Boss has €2.5 billion. I have to create a world that is believable and also relevant in 7,000 sales points around the world.

When Ralph Lauren creates a collection of clothes, he's not really worried about a single tie or a single shirt or a single belt... he's creating a movie, and the characters that he casts in his advertisements or the people that work in the stores are the actors in his life.

It's just fantastic to have someone like the Duchess of Cambridge wear the brand. I think there are often misconceptions about who the brand is for, but it's not just a 20-year-old blonde girl on the beach, and Kate is testament to that.

Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

In designing a lifestyle brand, you have to know more than just designing clothes.

Pixar is going in the direction of the early Disney. And it's also corporate, where they have four or five projects in the works. I don't want to get into that subject.

Starbucks represents something beyond a cup of coffee.

If anything, Calvin Klein is the iconic company in terms of fashion. They do have iconic images for their campaigns.

Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars.

The media is looking every season for a designer to tell a story. I have a long story I have to tell, continuing fluently year after year.

I'm sure that everyone who goes into fashion always dreams of having a perfume, since it completes the brand and exposes it in a different way.

Dolce & Gabbana is like our child. The editing of a collection before a show is a tough call, as we would like to show everything!

Brands' products should be the manifestation of a company's values. Those values should be the subject of all sorts of wonderful stories that comprise your company's narrative.

Good design is good business.

The campaigns and the models in them create the fantasy around the brand. It has always been about having strong images. Without that, we could not have gone into all the categories we did. It really has been the foundation from where the house of Guess was built.

The same time I'm designing my collection, I'm also designing my store. It has to have brand awareness, an identity. I'm also designing the racks and the hangers, and juggling a lot of things.

I was a screenwriting and studio art major in college, so even though I don't have any training as a floral designer, I have a very particular visual aesthetic.

You know, I think that anything you do at Apple... you feel a tremendous onus. You want to carry on the legacy of what it meant.

When Justin Bieber started wearing the Obey bar logo, we discontinued it. That was kinda one of the last straws.

I'm deeply and passionately involved in the design process. I'm a brash American, and if my name is going to be on something, I'm going to have my say.

The Ford Motor Co. should stand for something more than cars and trucks. There is a Ford way of doing things that we cannot lose... We need to be continuously polishing that Ford oval.

It's very important that when you have a designer like Marc Jacobs, who is a genius, you give him complete freedom.

As someone who started a company with an idea of creating a luxury brand with a soul, I needed to learn more about how I effect change.