Fashion Branding Quotes

Dior makes me look good, and I make Dior look good.

Famous designers think nothing of putting their names on your clothing, but would have the servants set the dogs on you if you ever tried to put your name on their clothing.

Ralph Lauren was borin' before I wore him.

The same time I'm designing my collection, I'm also designing my store. It has to have brand awareness, an identity. I'm also designing the racks and the hangers, and juggling a lot of things.

I want Off-White to be a graphics-based brand.

Vogue Magazine does something really interesting here: They make it look like I know exactly what I'm doing. Because Vogue made it look like I knew exactly what I'm doing, stores from all over started calling.

There are so many fashion shows during fashion week, and the fashion show has almost become theater. It's all about the wow factor. And it's easy to make a name when you're shocking people all the time. But when you just make really, really great clothes, it can be difficult to get press and build a brand. What you do when you pare things back and make something timeless, though, is build a foundation to have a longer career and a stronger clientele.

I think I want to stick to jewelry. Perfumes are for the bigger media stars, and I think that works well for them. I don't think you have to be a big star to have a jewelry line; if something's pretty, I think people will want to buy it.

I have a problem to do a collection that is a secondary line. I mean, you don’t want to be the stepsister. You want to be Cinderella. Show me one girl who wants to be the stepsister.

I'm a label that wants to sell. I believe in clothes.

Our look and image never change dramatically from one season to the next, so we need an edge.

Do you think there'd be a Givenchy in the hood if it wasn't for that South Park photo?

I have fashion designers that I definitely respect. After working for a few years in the industry, you want to branch out and do your own thing and I think that's something that has always been important to me is strengthening the brand and just sticking to "this is who we are, this is our identity, this is who we're going to be". I definitely respect other designers but I don't necessarily have one that I look up to.

I'm an independent fashion house.

I think I've done two shoots in my underwear ever. They both happened to be for Calvin Klein. But that tag - 'underwear model' - I just can't get rid of it. And it's such a bizarre, specific thing - underwear. It's like I never modelled clothes.

They said pret-a-porter will kill your name, and it saved me.

When Justin Bieber started wearing the Obey bar logo, we discontinued it. That was kinda one of the last straws.

I saw my potential as artistic director, which is very different from designer. Fashion companies might have $200 million to $300 million in annual sales - Hugo Boss has €2.5 billion. I have to create a world that is believable and also relevant in 7,000 sales points around the world.

You can instantly spot a Chanel woman, so I want to develop the Dior woman.

If you put the collections together, whether it's Rick Owens, Alexander Wang, or whomever, sometimes they do streetwear, but they're never called that. They're always called 'sportswear' or 'high-end' or 'luxury.' I feel like I'm tossed into that streetwear category so that I don't exist in this space.

The key to longevity is to keep doing what you do better than anyone else. We work real hard at that. It's about getting your message out to the consumer. It's about getting their trust, but also getting them excited, again and again. My clothes.. the clothes we make for the runway.. aren't concepts. They go into stores. Our stores. Thankfully, we have lots of them.

The hardest thing in fashion is not to be known for a logo, but to be known for a silhouette.

My goal is: I'm not trying to be snobby, but my clothes are not for everyone, not for every Hollywood celebrity. There is a designer for everyone, and a celebrity for every designer.

I'm sure that everyone who goes into fashion always dreams of having a perfume, since it completes the brand and exposes it in a different way.

One of my first fashion clients was Calvin Klein. We did his first freestanding stores. He was very exact and precise. But talk about high-fashion people who brand themselves!