Evan Dando Quotes

We're not trying to shock people with our image.

I hate to say 'chain restaurant,' but we're sort of a corporation now. How do we defy that concept, where people assume each restaurant can't be good?

The advantage of working for a corporation is that it has only one message, because a product or a service doesn't speak; it's just there, and you can advertise it.

We're not going to pierce everything that we have and paint our faces trying to get a different market. We'll grow with our audience. We're just going to keep doing what we do.

Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.

Designers used to be kept behind veiled doors. Now they are often the faces of companies.

If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.

Prada is extremely directed in terms of communicating what they like and what they don't like. That is actually extremely pleasant because it clarifies very easily what you can do and what you need to do.

The Ford Motor Co. should stand for something more than cars and trucks. There is a Ford way of doing things that we cannot lose... We need to be continuously polishing that Ford oval.

We don't use the trademark to market anything. It's our identity.

Corporate identity deals with how a company is perceived. When you're working for a company, you try to determine what the optimum perception of them should be and develop a set of objectives that often take the form of reinforcing what's there that's perceived to be desirable and finding a way of dealing with misperceptions.

I'm hands-on with everything. I approve the designs of everything we do because that's my brand that people are buying. I want it to look good.

A new 'look' for any organization cannot be a papier-mache cover, tacked on with Scotch tape under the heading of 'beautification.' It has to be based on a probing examination of the company and the people who work for it. As a result, the eventual external visual design becomes the graphic extension of the internal realities of a company.

Be an individual. I mean, obviously it's hard for a brand, for a corporation, to have a huge following.

When I started at Loewe, I took a year out before we did a collection because I felt we needed to work out all the fundamentals. The pencils, the door handles, the style of the press release, the stone of the buildings, the choice of photographer.

When I started out, I was more focussed on being creative and wanting to do certain things I hadn't done before. That's great if you're doing fashion as a hobby. But when you want to sell out stores, you need to be very sure of the balance between commerce and art.

A coherent typeface is an essential part of a coherent branding strategy.

If you look at WeWork as a brand I think the way we design has a more masculine vibe.

I am Marc Jacobs by birth, but we are Marc Jacobs by the company that we built.

The phrase "corporate identity design" seems to be a bit exclusive it sometimes frightens the smaller client who can't relate because they don't consider themselves "corporate."

There's no way a photograph has to look... in a sense. There are no formal rules of design that can apply.

I see BLK DNM more as a creative project than a traditional fashion brand. The world doesn’t really need more Fashion Houses. I want to create something different – to be able to collaborate with great creative minds and thereby stretch the brand in different directions. I also believe that a brand should offer deeper content in this era. After all, the only reason to do all of this is to create energy and to inspire people.

Founders need to figure out what the message of the company is going to be.

I don't like the word "brand." When I see people creating a brand, it feels disingenuous.

I've relaxed my feelings about other companies performing my works. I have never in principle been against my ballets being danced by other companies. Rather, it is that we lack the time, space and money to insure that they are done well. To me, the only sin is mediocrity.