Saul Bass Quotes
A new 'look' for any organization cannot be a papier-mache cover, tacked on with Scotch tape under the heading of 'beautification.' It has to be based on a probing examination of the company and the people who work for it. As a result, the eventual external visual design becomes the graphic extension of the internal realities of a company.
Topics
Authenticity
Branding
Corporate Culture, Business Culture
Design
Organizational Structure
Strategic Planning
Transformation
Graphic Design
Brand Identity
Company Culture
Corporate Identity
Corporate Image
Corporate Values
Corporate Vision
Employee Engagement
External Image
Internal Dynamics
Internal Reality
Organizational Change
Visual Design
Visual Representation
Citations
Kirkham, Pat. Saul Bass: A Life in Film and Design. Laurence King Publishing, 2011, p. 255.
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Saul Bass was an American graphic designer and Oscar-winning filmmaker, best known for his design of motion-picture title sequences, film posters, and corporate logos.