Charles Pelly Quotes

When you're editor-in-chief of a big magazine, you cannot be a cover girl for MAC; you cannot be the face of Givenchy - of course you can't; it's doesn't go with the job.

The initials BP used to stand for British Petroleum, but like Kentucky Fried Chicken, they changed their name to improve their image. Apparently, 'Petroleum,' like the word 'Fried,' connoted a company too oily for American tastes.

We don't use the trademark to market anything. It's our identity.

Corporate identity deals with how a company is perceived. When you're working for a company, you try to determine what the optimum perception of them should be and develop a set of objectives that often take the form of reinforcing what's there that's perceived to be desirable and finding a way of dealing with misperceptions.

We're not trying to shock people with our image.

A good designer will actually design the company.

Your company's most valuable asset is how it is known to its customers.

I always imagined how cool it would be to be the face of a Gap campaign!

The advantage of working for a corporation is that it has only one message, because a product or a service doesn't speak; it's just there, and you can advertise it.

I'm a big believer that it doesn't matter what you call your company, nobody ever notices.

I think that there's the Kim Kardashian brand and the Kardashian brand. I think they blend together, but I have different qualities or interests that my sisters might not be so into.

Some of our stuff ends up looking too corporate. I'm going to be a lot stricter from now on.

What I've learned as we've gotten bigger is that it's really, really important for us to take all the opportunities to tell our story, because as we grow and have a bigger impact on cities, if we don't tell our story, somebody else will.

A new 'look' for any organization cannot be a papier-mache cover, tacked on with Scotch tape under the heading of 'beautification.' It has to be based on a probing examination of the company and the people who work for it. As a result, the eventual external visual design becomes the graphic extension of the internal realities of a company.

I become the face of the company, and that's a responsibility.

If our employees are wearing the Uber sweatshirt to the grocery store, that would make me feel great.

Logos are a graphic extension of the internal realities of a company.

The brand is just a lagging indicator of a company's culture.

Your brand name is only as good as your reputation

I'm a corporate thug. That's the best way to be.

The people inside the company are the people who define GE, not the people outside the company.

I think companies psych themselves out and say, 'Now that we're public, we've got to get all stuffy. We've got to be a certain way,' and the entrepreneurial spirit dies. What you got to keep alive is the intimacy, the energy, this crazed sense of purpose.

I want to show people what I'm about - not just, 'Here's my celebrity partner this year that I'm going to showcase.'

I was introduced to 7 Charming Sisters at an Emmy Award Show event. When they approached me to become a brand ambassador, I was over the moon about working with the brand. What impressed me even more as a disability advocate is the fact that the company is dedicated to employing people with disabilities.

I'm not sure a lot of companies know their story, or can explain why they exist and who they are, without just spewing just corporate speech.