Travis Kalanick Quotes

The initials BP used to stand for British Petroleum, but like Kentucky Fried Chicken, they changed their name to improve their image. Apparently, 'Petroleum,' like the word 'Fried,' connoted a company too oily for American tastes.

Corporate identity deals with how a company is perceived. When you're working for a company, you try to determine what the optimum perception of them should be and develop a set of objectives that often take the form of reinforcing what's there that's perceived to be desirable and finding a way of dealing with misperceptions.

We're not trying to shock people with our image.

I hate to say 'chain restaurant,' but we're sort of a corporation now. How do we defy that concept, where people assume each restaurant can't be good?

Until the company believes in itself, AOL didn't have its own space and identity in the marketplace. The opportunity is to get out from under the negative history and figure out the value AOL offers for consumers and for publishers and advertisers.

The advantage of working for a corporation is that it has only one message, because a product or a service doesn't speak; it's just there, and you can advertise it.

The outside perception and inside perception of Microsoft are so different. The view of Microsoft inside Microsoft is always kind of an underdog thing.

Designers used to be kept behind veiled doors. Now they are often the faces of companies.

Brands' products should be the manifestation of a company's values. Those values should be the subject of all sorts of wonderful stories that comprise your company's narrative.

I was never one to run away from trouble - I intend to continue to fight my corner and try to redeem our reputation in some way. It's very difficult when you see the PR campaign that Anglo have built up against us. A lot of the media would be very anti-Quinn and have fallen hook, line and sinker for the Anglo story where they are the good guys.

I made the decision when I came to Seagram that it had to be OK that my public persona would be bad. It's the downside of a family business: anything good is because I'm somebody's son; otherwise, I'm a schmuck.

I firmly believe brand stories are complex and multilayer.

If you want to be a national brand, damn act like it.

We removed 'Russia Today' from the logo after many colleagues, also from foreign media, told us that it was diminishing our potential audience.

If the public doesn't receive what you say, people can start to build your brand for you.

Your brand is what people say about you when you're not in the room

Your brand name is only as good as your reputation

Help shape the stories that people are telling about you.

For me, my brand is good storytelling.

Work at a place like Google for awhile: if you do an interview and you say all the right things, no one really cares. But the day you say the wrong sentence, it's attributed to 'Senior Google Executive,' and the stock moves, and everybody hates you.

An authentic and honest brand narrative is fundamental today; otherwise, you will simply be edited out.

Sometimes you have to set the angle within the match, but you gotta give a reason for one guy to be loved and one guy to be hated.

Calling the new company Live Nation Entertainment is a big statement. Let's make sure we send a strong message from the first investor call.

I have never heard the word brand used so often as I did around The Guardian. Brand was the magical word, particularly as it was uttered by Alan Rusbridger, that would transform the paper and the goal that everyone was working toward.

We continue to see acquisitions as an opportunity area for us. It's one of the tools that we use to grow.