Brand Alignment Quotes

We look to find partners whose values align with that of our artists. We also look for unique platforms that the potential branding partner can provide. Sometimes that's distribution, and sometimes it's an advertising platform. Each situation is unique.

It's rare to find a corporate partner who encourages true creativity, but our meetings with Lionsgate's creative team convinced us that this is the right move for RocketJump and our millions of fans.

I'm really careful with what the music gets put with, and we say no to so much stuff, loads of it, for things that might quadruple the sales of my album. But if it doesn't fit then it doesn't fit, you know?

As far as the outside things goes with Red Bull - I like the brand a lot, and obviously, I like the team a lot. We've always been a good fit for each other, so from that side, it's all been really good.

I don't believe in signing anything and everything that comes my way. I leave it to my agency to help narrow them down for me, but I do research it myself before signing. The image of the brand and its ambassadors go hand in hand.

If a brand will shy away from you because you dare to say that black lives matter, that's probably not a brand you want to work with anyway.

I'm a longtime fan of American Eagle, so when they approached me about joining their 'Live Your Life' campaign, it already felt like an organic fit.

At this point in my career, I have the privilege of choosing my partners. In the beginning, you more or less take what comes in the door - or what matches up with your brand. But you're always subject to what's available, especially in the ski world where there are not infinite choices, especially on the fashion side.

Every sponsor I've had has been something that fit my lifestyle, fit my personality.

I never want to be randomly posing with a product or putting my name to a brand arbitrarily.

I'm slightly ambivalent to the whole relationship between the whole advertising world and music. I think sometimes it works and sometimes it's a really bad mismatch. I think on this occasion its fine because the iPod is like your own mini-library and that can't be a bad thing. It promotes eclecticism and that's very much what we are about so it's a good relationship.

Advertisers now have a highly targeted opportunity for aligning their brands alongside the entertainment experience people are enjoying on YouTube.

We get a lot of emails, a lot of suggestions on the kinds of ideas and things that people would like to do. There's a lot of good ones, but a lot of them are something that the franchise couldn't or wouldn't endorse, just as being not consistent with what the NBA would want or, probably, what we would even want, too.

I'm really proud of my partnership with Pottery Barn Kids.

The director is planning on titling the film 'Yummy Fur' so we are probably planning on changing the title of the book to 'Yummy Fur' to match the film.

As a public figure, I'm always interested in being part of brands that I actually enjoy. So, I would never do something with somebody I don't believe in, a product I don't believe in. There are so many products out there that I love that I'd chomp at the bit to be a part of their campaign.

I have an office full of product from brands trying to be in videos and an inbox full of songs from artists, but at the end of the day if the artist doesn't support the brand or it doesn't make sense for the song, then it will never work. What we do is try to pair them up so that both sides are happy.

I've been asked to endorse lots of different pieces of equipment. It's not necessarily that it's an awful thing to be asked to endorse something, because it's inherently a compliment to your skills, your abilities, on a level. But sometimes it's just not the right fit.

You can totally work with brands. People love seeing that, but you have to build stories. You have to build credibility, and those brands have to really be the perfect fit for yourself.

I always disagreed with the separation of the name and the brand and the person To build on that name and brand is one thing. To divorce the name and the brand from the person was not an approach that I agreed with.

All it took was one conversation to know that Reebok was the right home for our team.

Working with a company like LIDS just makes sense for us. Every night, we play a song we wrote that has now become a hit and was inspired by seeing so many of our fans wearing Snapbacks. Our fans are LIDS customers, and we are excited to partner up and bring them into the Old Dominion family.

Bolthouse is a great strategic fit with Campbell.

It is important for me that I represent a brand that reflects my personality.

I would never attach myself to a brand that doesn't represent me.