Troy Carter Quotes

If I weren't a writer, I think I might have thrown myself more enthusiastically into advertising. But, it's difficult to imagine being a diligent copywriter. It would be quite exasperating for me.

My parents were entrepreneurs. They ran a small ad agency in upstate New York.

The advertising market in China is big and is still growing at a considerable pace. While online video is emerging as a mainstream advertising solution, it still represents a relatively small portion of advertising budget in China.

Sanely applied advertising could remake the world.

Over time, our emerging high-usage products will likely generate significant new revenue streams for Google as well as for our partners, just as search does today.

I love finding new creative partnerships but then continuing the partnerships I'm already in.

If you really think about it, when watching television, you have product placement all the time.

There are a lot of good ideas that could benefit from big media. You have a lot of companies that hit a wall and can't get beyond a certain level. They need the infrastructure and distribution of a large company.

Value is created for the customer, and that allows our suppliers, agents and staff that work with Sany to obtain success.

Corporate houses and big companies can be meaningful distribution channels for start-ups.

In a way, advertising, for all its shallowness, its love of design, its modishness and its self-justification, is curiously innocent. The idea of the hidden persuader or the manipulator is largely absurd.

I would entertain endorsement offers if they came along.

You never know where your career will take you. A competitor in the market could suddenly become an unlikely partner. Be flexible, keep your slate clean, and stay open to unlikely collaborations.

Working at the ad agency showed me just how possible things were from a production standpoint.

Hearst makes smart investments and partnerships across important industries, and HearstLive is the perfect opportunity to highlight the amazing innovations coming out of all of those brands.

Good alliances are made of strong, capable partners.

The internet is the most underutilized advertising medium that's out there.

Align yourself with outstanding strategic partners.

Promotion and perception are synonymous twins of art marketing.

Advertising is to a genuine article what manure is to land, - it largely increases the product.

In this new wave of technology, you can't do it all yourself, you have to form alliances.

The internet is watching us now. If they want to. They can see what sites you visit. In the future, television will be watching us, and customizing itself to what it knows about us. The thrilling thing is, that will make us feel we're part of the medium. The scary thing is, we'll lose our right to privacy. An ad will appear in the air around us, talking directly to us.

Good marketing offers us a view of the world. Bad marketing offers us a product to buy.

All advertising advertises advertising.

The biggest mistake entrepreneurs can make is trying to do everything themselves. They usually blow up when they try. I did an inventory of every deal I've ever done and it turned out that every single deal I made money on was a partnership, and every colossal failure, where I lost millions, was something I tried to do by myself.