Partnership Strategy Quotes

We look to find partners whose values align with that of our artists. We also look for unique platforms that the potential branding partner can provide. Sometimes that's distribution, and sometimes it's an advertising platform. Each situation is unique.

Align yourself with outstanding strategic partners.

LeBron and I have always been about finding companies that we truly believe in and putting real money into them. We're not talking putting in $15,000 or $20,000. It's real money plus the expertise, understanding and knowledge that we bring, as well as bringing LeBron's name and likeness to the product.

I don't run any of my companies. I always partner with somebody who wants to operate.

And we want to develop our strategy to partnership and friendship with the United States, which is connected with a very rich history but what is very important for our future.

The basis of our partnership strategy and our partnership approach: We build the social technology. They provide the music.

As a small business or startup, one of the factors you should always consider when looking at a potential partnership is the incremental potential reach. Note that wider reach doesn't always mean a better partnership opportunity. Instead of sheer scale, take a look at which communities your potential partner can open up for you.

I did always say I wanted to infiltrate from within. That was always my reasoning behind going into partnership with a luxury group that uses a lot of leather in their products.

When I sat down with Under Armour, one of the first things we talked about was how this can be bigger than just shoes, bigger than just basketball.