We look to find partners whose values align with that of our artists. We also look for unique platforms that the potential branding partner can provide. Sometimes that's distribution, and sometimes it's an advertising platform. Each situation is unique.
The advertising market in China is big and is still growing at a considerable pace. While online video is emerging as a mainstream advertising solution, it still represents a relatively small portion of advertising budget in China.
The internet is the most underutilized advertising medium that's out there.
You always think as an organization, obviously if you're in sports, you want to be with ESPN. ESPN is it. But you don't really realize how good ESPN is and how big their platform really is until you're in it.
I'm really careful with what the music gets put with, and we say no to so much stuff, loads of it, for things that might quadruple the sales of my album. But if it doesn't fit then it doesn't fit, you know?
My plan for 'The New York Times,' if I get the deal, will be putting the paper on every newsstand across the country and making 'The Times' accessible to every Chinese household. China is such a big market and is too big to miss.
I want it all. Fame, fortune and all the commercials there are to do.
Over time, our emerging high-usage products will likely generate significant new revenue streams for Google as well as for our partners, just as search does today.
I have turned down so many endorsements. My phone never stops ringing.
Do you know how many companies have wanted me to do an energy drink for them because I named my book 'Crush It!'? It might be fun one day, but right now I think it would undermine the personal brand I've built.
The funny thing about advertising is that it's not a zero-sum game... Historically, in the digital ad world, pie has gotten larger and it's possible for everyone to win, and it's perfectly possible that will continue to be true for quite some time.
When I went pro at 13, I had plenty of sponsors that give me endorsement deals and stuff like that.
I love working with sponsors.
I don't want to be all worthy about it, but I don't do red carpets, I don't do events and I don't accept freebies that much.
Since I started in Nascar, popularity has definitely gone up. I've become more attractive and helpful to companies that are looking for spokespersons. So from that perspective, things are going really well.
If you think I've got a lot of sponsors, you should see the stuff I turn down.
Wednesday is always a ramp-up day during Super Bowl week. This is the day that players who didn't make the big game always appear or arrive in the Super Bowl city to hawk their wares or promote a sponsor, so that's why NFL Network always holds the bulk of their coverage from Radio Row at the Super Bowl Media Center.
Sports that are continuous and never stop don't give us the opportunity to segment our messages.
I would entertain endorsement offers if they came along.
I want to improve more, and maybe when I am older, I can do more endorsements.
The sponsorship offers have been amazing. I have to turn down a lot.
I have turned down so many major advertising bids because I think either the time isn't right or I'm not.
