Matt Kuchar Quotes

I'm very pleased with being a part of the Bean Pole family. It's a relationship that makes sense to me. I'm very pleased to have my name associated with Bean Pole Jeans.

A lot of brands, you can't touch them. When you're dealing with Snoop Dogg, he brings you closer to the brand and it feels like it's a part of you.

It is important for me that I represent a brand that reflects my personality.

I'm honored and thrilled to represent such an iconic brand and to be a part of the Maybelline New York family.

I think it's interesting how you can associate a creative brand with a human being and use some of the good qualities of the human being and make it like a really tangible product that a lot of people can love.

As far as the outside things goes with Red Bull - I like the brand a lot, and obviously, I like the team a lot. We've always been a good fit for each other, so from that side, it's all been really good.

It feels great to be associated with PUMA.

My role is to embody the Black Opium woman - I suppose you have to be the living embodiment of all the intangible things the brand stands for.

The experience that a publication creates for its audience is the very essence of that publication's brand - and without deep engagement, that publication's brand will be weak. A good publication is a convener and an arbiter - it expresses a core narrative that becomes a badge of sorts for its readership.

I'm a longtime fan of American Eagle, so when they approached me about joining their 'Live Your Life' campaign, it already felt like an organic fit.

I've always refused to associate myself with a brand.

I am not very brand conscious.

You can totally work with brands. People love seeing that, but you have to build stories. You have to build credibility, and those brands have to really be the perfect fit for yourself.

I would never attach myself to a brand that doesn't represent me.

As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

What drew me to this job is that Univision is a brand unlike any other in all of media. Univision has the highest brand affinity of any brand, and that includes Microsoft and Apple and some of the iconic brands in all of industry.

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.

Part of an icon's power comes from its indivisibility. The swoosh cannot be further deconstructed into its component parts. Just as golden arches mean McDonald's, and the little red tab means Levi's, the swoosh is Nike. The product is its icon, inseparably and without exception. To buy a pair of Nike shoes is to buy the Nike swoosh.

Well, I've had a long standing relationship with Gatorade and they've been very, very good to me. And I believe in their products, I really do. I've used them for many, many years.

Kmart appreciates and supports exclusive brands.

I am extremely excited to develop and design a brand representative of my life, experiences and style. Working closely with Cherokee will help establish a worldwide presence with best-in-class retailers and category leaders.

No one is going to understand your brand better than you.

If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.'

When people use your brand name as a verb, that is remarkable.

We don't use the trademark to market anything. It's our identity.