Giles Deacon Quotes

I liked the fact DAKS was an unknown quantity. It's more like Gucci before Tom Ford got there. There's a lot you can do.

I hate to say it, but the truth is that the upscale line is where I get respect as a designer. The higher the price range, the higher the respect level from the industry, even though it's much easier to make a great $500 dress than a great $100 dress.

I don't do shows. I don't have reviews. I'm not putting the clothes on every celebrity so that by the time they reach the store the customers are sick of seeing them.

I thought if people were going to talk about what I wear, wouldn't it be good if they were talking about who designed it, who made it and if that's a Scottish company, so teaming up with Totty Rocks has been fantastic.

Fashion responds to the economic climate by providing a way to lift a woman's spirits.

Fashion is not enough anymore. It's not just about what you wear. I mean, I don't know how many women can afford to take the time to come to Paris for three fittings.

I've met people who didn't even know there was a Calvin Klein; they thought it was just the name of a product.

We all know and we all perceive Christian Dior in a very specific way.

People are saying fashion week is no longer just a press event, it has become a shopping event because of us.

The new generation of designers, like Prabal Gurung and Alexander Wang, have hundreds of thousands following them on social media who will probably never be able to afford their dresses but still feel a loyalty to them. So when that designer writes a book or launches a beauty line, they might pick that up.

There is so much talent in British fashion: a real cookie jar of different aesthetics with designers like Mary Katrantzou, Erdem, Christopher Kane, J. W. Anderson, and Simone Rocha.

Making a bougie, expensive beauty brand wasn't helping the mission or very fun for me. We can all be united by that $12 coconut balm. You don't need to charge an arm and a leg.

Not everyone can be successful selling fashion at $25,000 for a wedding outfit. Certain designers are able to do that. And there is only a certain amount of consumers who can do that. The real opportunity is in that $25 garment.

It's hard to tell if fashion will hold on to its 'exclusive' attitude, or change completely. Only time and Instagram will tell.

You just have to be clever about who you work with. Had I done Gap or H&M, there's no way Louis Vuitton would have wanted to work with me. So you hold out for the big ones.

A man in Tom Ford will develop a nice, long relationship with the brand. Ford is very smart about positioning his product. He's a name that is going to remain huge.

The power of celebrity backing has been crucial. I would say that 90 percent of our brand recognition comes from celebrities wearing my pieces.

LaCroix is deftly devoted to its zealots, and this is a classic case study of how lavishly loving your constituents is the best way to get them to buy more.

If you put the collections together, whether it's Rick Owens, Alexander Wang, or whomever, sometimes they do streetwear, but they're never called that. They're always called 'sportswear' or 'high-end' or 'luxury.' I feel like I'm tossed into that streetwear category so that I don't exist in this space.

Designer labels, throughout the history of fashion, have maintained an air of exclusivity around themselves. Call it hype, criticize it if you will. But fashion has used this 'exclusive' tag to make itself coveted.

My mom used to work for Coach and Louis Vuitton, in retail. So, I've always been around it. I've always had that connection. Always.

I would like to work with brands I personally love, like Haider Ackermann, Chanel, or Off-White, to even newer brands like Rhude and A-Cold-Wall. It's easier and more organic when you know and love the brand already.

The minute that a celebrity wears your clothing, that gives you international exposure and the best advertising you can get.

One of my first fashion clients was Calvin Klein. We did his first freestanding stores. He was very exact and precise. But talk about high-fashion people who brand themselves!

It's just fantastic to have someone like the Duchess of Cambridge wear the brand. I think there are often misconceptions about who the brand is for, but it's not just a 20-year-old blonde girl on the beach, and Kate is testament to that.