Stuart Rose Quotes

It's interesting for me to sell Comme des Garcons in places it's never been sold before to people who might not have heard of Comme des Garcons.

When you see most companies get big, they want to shout about all they've done. But the consumer wants to know: 'What have you done for me lately?'

My focus has always been on connecting with consumers in a meaningful way.

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

Our customers call and e-mail us to say that's how it feels when a Zappos box arrives. And that's how we view this company.

Fans will come if you have a good product.

When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, product, service and experience.

We have a relationship with our customer, and that relationship translates into sales.

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

When you focus on the consumer, the consumer responds.

The object of advertising is to get people to feel better about the product you're selling.

When a brand says, 'Our product is great, and we think it'll be great for anyone that loves it, too,' that's the ultimate marketing message.

Delivering a service that consumers feel truly connected to and providing an experience that people love and love to organically share and talk about is the most effective form of marketing I know.

My strategy isn't just to get the biggest audience; it's to get a loyal audience.

I learned from McDonald's that we can do great things from a marketing and advertising perspective, but if the experience at the restaurant isn't superior, it might not matter.

You don’t have to spend a jillion dollars on advertising to get your word out. What matters is that customers have a good experience with your product at every single point of contact.

If people have the ability to see it, and you spend the money to put the wow factor into it, they will reward that entity or that team or that business, and they will then say they appreciate me, they appreciate what I'm about, and they will support it.

The aim of marketing is to make selling superfluous.

Customers shouldn't just think of your business as a place to buy a product or use a service - it should be a fun place to be.

It's very logical: There is proven ROI in doing whatever you can to turn your customers into advocates for your brand or business. The way to create advocates is to offer superior customer service.

Customer service is the new marketing.

Don't tell people how good you make the goods; tell the how good your goods make them.

It's still so rare for anyone to be personally acknowledged by a brand that the impact of such a simple, polite gesture on a customer's buying habits could be huge.

Deliver total quality to every customer every day.