Jane McGonigal Quotes

Customers who have to come back and spend, or customers who just don't want the hassle of leaving - those are the ones who are most worth attracting.

Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.

Foursquare's adoption of a game dynamic when it launched is a particularly clever implementation of a social hook.

From the store windows, the store touch-points, the website, social media, or a magazine, it has to be one pure customer experience, not just to gain market share but to gain mind share.

If you're going to build a business that's based on community, your business has to have community in it.

When fans know they are being rewarded, they are more engaged.

THE KEY TO GENERATING LOYALTY AND RISING ABOVE THE GENERAL NOISE SEEMS TO BE ALL ABOUT CREATING AN AUTHENTIC VOICE.

Firms need to ensure that their ability to provide effective customer service keeps pace with their growth. If you're marketing your firm to new customers, you better be able to provide them service when they do business with you.

If the game designer produces more content than he can consume per month, some fraction of the people will say more quests, more tests, more challenges, more whatever, and they will be compelled by it.

Most of all, I discovered that in order to succeed with a product you must truly get to know your customers and build something for them.

When you focus on the consumer, the consumer responds.

The number one thing small business needs is to get more customers. Spend more time serving existing customers and getting new ones. The challenge for small business is knowing where customers are and reaching them effectively.

It's extremely important to have a loyal fan base and be receptive to them.

At HSN, entertainment has quickly become a core part of who we are and is a key differentiator from others in the retail landscape.

Look at music like gaming. You monetize the game to all the people who are most engaged. I wanted to bring that theory and thinking to music.

If you provide enough value, then you earn the right to promote your company in order to recruit new customers. The key is to always provide value.

As the owner, you have to look into the mind of the customer and see and feel how their relationship to your product works - not just that the product works.

Apple has beautiful design, beautiful product, incredibly functional. But mostly, it's about picking product, getting behind it, marketing it, and introducing it to a customer. What they've done just inspires me.

Word of mouth is way more important than millions of dollars spent marketing.

The kind of contact that they make with the customer is what brings them back to shop. The experience, the feeling that you have in the store is what makes the difference.

A lot of times, when someone's going to pick up a game, it can be a bit daunting, like if they haven't played a roleplaying game, or they haven't played things in the series. We spent a lot of time on flow. How it feels to move through the world. How the game rewards you depending on which way you turn.

It takes a while to condition people to a different product, as opposed to what they're used to seeing.

Consumers value their personal time and are loyal to those companies that make their lives more productive. Brands gaining some of the biggest successes in social media are engaging with millions of consumers through value exchange.

We've had to be innovative, in terms of reaching the customer, and that's all been about making it an experiential shopping environment.

I never focus on success; I only focus on listening to my online community and being consistent.