Alex Chiu Quotes

I think teens trust each other's opinions about products because of the quality of authenticity that they think their friend's recommendation has.

Word of mouth is everything.

If advertising had a little more respect for the public, the public would have a lot more respect for advertising.

Social enables word of mouth at an unprecedented scale. Its most powerful effect, through reviews and recommendations, is to put product quality and value for money as the key to success in commerce. Social brings a level of transparency that prevents marketers from advertising their way to success without underlying product quality.

Positioning the brand and regaining trust are all smart things for us to do and those are the litmus tests for any decisions we make.

I am so disappointed in Apple. I don't even use an iPhone anymore. Their marketing sucks. It's embarrassing. It's just garbage.

Customers want to talk to other customers.

Word of mouth is way more important than millions of dollars spent marketing.

If I'm asking people to spend money on Huda Beauty products, I have to genuinely believe we have created the best.

Your best guide is a good word from a friend.

We win more business, not because of pitching but because clients say, 'We like the work you're doing.'

If you're a digital startup, building and highlighting your social proof is the best way for new users to learn about you.

A brand is simply trust.

When the trust is high, you get the trust dividend. Investors invest in brands people trust. Consumers buy more from companies they trust, they spend more with companies they trust, they recommend companies they trust, and they give companies they trust the benefit of the doubt when things go wrong.

Maintaining the trust of the consumer is critical to our business

Word of mouth is very powerful.

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

So I have been careful about where I go and who I hang out with because if you tell someone the wrong thing, then it's everywhere.

I have been very careful about what kind of products and companies I endorse just because I don't want to be promoting anything that I don't have any kind of connection to.

You are as good as your product. When you are used and loved by everyone, your brand equity is high. When you are not, you're not.

Somebody with a billion followers can tweet, 'See my movie,' and it can still tank. Followers don't always translate into success because I think people are too savvy. When something takes off, it's because people are connecting to it - not because someone with a lot of followers says to care about it.

Brands are all about trust. That trust is built in drops and lost in buckets.

Above all else, protect your brand. If you or your company doesn't live up to your brand's promise, own up to your error.

You can't believe your own marketing.

I trust the CRC brand and continue to use CRC automotive products because they deliver what they promise.