Persuasion Methods Quotes

This is the secret of propaganda: Those who are to be persuaded by it should be completely immersed in the ideas of the propaganda, without ever noticing that they are being immersed in it.

Men trust rather to their eyes than to their ears; the effect of precepts is therefore slow and tedious, whilst that of examples is summary and effectual.

If you want to influence people, you want them to accept your suggestions, you don't say, 'You don't know how to use the English language,' or 'How could you make that argument?' It will be welcomed much more if you have a gentle touch than if you are aggressive.

The quickest way to a woman's crotch is through her gullet. Can I make you a cake?" Big Al to Pierce, then Rachel.

And I think there's something about conservatives frankly - and the Left, when it comes to their channels of persuasion, are unpersuasive. They are, most of them are hate-filled, obscenity-clogged rants of anger and hatred.

The art of any propagandist and agitator consists in his ability to find the best means of influencing any given audience, by presenting a definite truth, in such a way as to make it most convincing, most easy to digest, most graphic, and most strongly impressive.

A principle familiar to propagandists is that the doctrine to be instilled in the target audience should not be articulated: that would only expose them to reflection, inquiry, and, very likely, ridicule. The proper procedure is to drill them home by constantly presupposing them, so that they become the very condition for discourse.

[Lyndon Baines Johnson ] technique in negotiation would be that he'd lean into you and take away your personal space, it didn't matter your party affiliation when he was trying to convince you of something.

How do you invent a religion?” Evie asked. Will looked over the top of his spectacles. “You say, ‘God told me the following,’ and then wait for people to sign up.

People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.

Successful salesman: someone who has found a cure for the common cold shoulder.

I don't think changing minds is possible with just comedy. It's too much to expect from your own art.

I would go to trials a lot in Boston, as best I could. And it's incredible that, like, lawyers that had a good case weren't dramatic at all. Lawyers that had a horrible case would sing and dance and do whatever it took to convince the jury or the judge that this guy was innocent. So that was a cool thing to see because that made me believe that what the script [of From The Hip] was doing was totally believable. Now, maybe not ordinary. But it could happen.

...wordless conditioning is crude and wholesale; cannot bring home the finer distinctions, cannot inculcate the more complex courses of behavior. For that there must be words, but words without reason... Not so much like drops of water, though water, it is true, can wear holes in the hardest granite; rather, drops of liquid sealing-wax, drops that adhere, encrust, incorporate themselves with what they fall on, till finally the rock is all one scarlet blob.

What I found personally to be true was that it's easier to manipulate people rather than technology.

I have learned nothing in twenty years that would suggest that evil people can be rapidly influenced by any means other than raw power. They do not respond, at least in the short run, to either gentle kindness or any form of spiritual persuasion with which I am familiar.

Testimonials are enough to convince people for now.

Positive messages don’t work.

The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.

A story is much more effective than a statistic.