Richard Branson Quotes

I think one of the things that, at least, I found out over - and many have in the industry - is that of all the customer service desires and needs, price is one of them.

I'm hands-on with everything. I approve the designs of everything we do because that's my brand that people are buying. I want it to look good.

In the telecommunications, consumer products, and railway businesses, there are very real consequences if you don't meet the consumer's needs and desires. There are also substantive rewards for doing so, and especially for exceeding customer expectations.

I think the reason that we do things the way we do is because we respect the customer. And I don't look at what we do as anything less than any other brand.

One of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.

It's very logical: There is proven ROI in doing whatever you can to turn your customers into advocates for your brand or business. The way to create advocates is to offer superior customer service.

There's a place in the world for any business that takes care of its customers-after the sale.

Biggest question: Isn't it really 'customer helping' rather than customer service? And wouldn't you deliver better service if you thought of it that way?

In the sales profession, the real work begins after the sale is made.

Profit is the celebration of service.

Businesses are not paid to reform customers. They are paid to satisfy customers.

I think the key is that you come out with products which are embracing and true to the brand.

Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead, letting our customers do the marketing for us through word of mouth.

Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.

The brand is only as good as your products, so.. if people have a good experience on Virgin Atlantic or if they have a good experience on Virgin trains or.. if they have a Virgin mobile phone and they can get straight through to our people and they're well looked after and then they'll try the next product that we launch.

The most important adage and the only adage is, the customer comes first, whatever the business, the customer comes first.

Customers will want to talk to you if they believe you can solve their problems.

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products... We trust as a consequence of that, people will like them, and as another consequence, we'll make some money. But we're really clear about what our goals are.

One customer well taken care of could be more valuable than $10,000 worth of advertising.

No one can guarantee you a job other than satisfied customers. That's the only thing that works. Nothing creates work other than products and services you provide that create satisfied customers.

The customer is always right...even when they're wrong.

The key is to set realistic customer expectations, and then not to just meet them, but to exceed them - preferably in unexpected and helpful ways.

Hopefully 10 years from now people won't even realize we started out selling shoes. They will just think about Zappos as a place to get the best customer service.

Customer service is the new marketing.

I can't force the direction that it's going to go without actually taking the time to make sure it's a great, great quality product. Whether that's for apparel, or whatever the case may be.