David Ogilvy Quotes

I've done a dozen or two dozen infomercials.

I think daily deals are a good idea. Any ad people view as content is a good ad, and that's true for daily-deal ads too.

I did one print ad and thoroughly disliked the experience.

Arthur Hughes is one of the pioneers of modern database marketing. His new book, Strategic Database Marketing, Third Edition, contains the wisdom of twenty years of database marketing experience from scores of companies throughout the US. I can heartily endorse Arthur's book for anyone who wants to know the state of the art in database marketing today.

Frankly, the people probably most interested in having computer lists on disk are junk mail vendors and solicitors.

Good advertising is written from one person to another. When it is aimed at millions it rarely moves anyone.

Writing good ads is easy when you have something to say.

Campaign 2000: Happy Days are Here Again: Ad Dollars Piling Up

Children's television has been grossly over-commercialized. The subtle message is, "Buy me! Buy me!

Advertising is - quite often - alive to our real needs. It's just the products on offer might not be the things that will help us satisfy them.

People don't generally like advertising that takes a stand.

Ads sway kids' preferences. Star athletes spokespeople sway kids' preference.

There's a lot of opportunity for game developers to show value to people, things they want to spend money on. I think offers are just another kind of ads.

Advertising obviously helps with awareness, but if you look at some of the most successful companies, they're actually not generally ad-driven when it comes to customer adoption.

Advertising's always been a considerable pressure on publishers.

I've now been in over 100 adverts for Walkers, and we've had a lot of laughs along the way.

The Google model of targeted advertising is appealing because it claims to cut down on waste. We need to ask how that efficiency can be brought to creative process.

I love traditional advertising and have built my career on it. However, I think that is one option, not the only option. If some of it ends up in that space, fine, so long as it does so because it's relevant to the desired outcome.

I came from years and years in the direct marketing industry where everything is layered.

Paying extra for prime placement can often pay off.

I've done a fair amount of commercials. I did a bunch of Champion spark plug ads and Levi's and Molson Beer. You wouldn't know it. But some of it's damn good.

In a way, advertising, for all its shallowness, its love of design, its modishness and its self-justification, is curiously innocent. The idea of the hidden persuader or the manipulator is largely absurd.

Lists that segment people into clearly-defined categories are particularly valuable to direct marketers, which can tailor their sales pitch to a particular demographic and, therefore, increase the likelihood of making a sale.

College students typically receive marketing offers in the mail from upwards of a hundred companies each year.

Advertising has to be contextual, as the potential in 'push' marketing is fairly limited and is largely viewed as spam. Thus there is a need to get into 'permission' marketing and 'pull' marketing to deliver value to marketers.