Matthew Lesko Quotes
I've done a dozen or two dozen infomercials.
Television was a new campaign technique and the Democrats had been trying to broadcast entire Stevenson speeches. But the cost was very high and the Republicans who more quickly embraced the new political tool had been producing and running short 30 second and 1 minute advertisement “spots.” This was to the intellectuals of the day a very ethically questionable practice as it resembled advertising and marketing of consumer products. Ball in this quotation told the staff that in order to compete in the then new campaign world of television, the Democrats too would have to use “spots”—political TV advertisements. From this campaign onward, television would become the dominant political communications medium and “spots” became not only acceptable but became the dominant TV technique and the telecasting of entire speeches of the candidates would no longer be broadcast. See candidate Stephenson’s remark about the subject: #
Matthew John Lesko is an American author known for his publications and infomercials on federal grant funding. He has written over twenty books instructing people how to get money from the United States government. Widely recognized for recording television commercials, infomercials, and interviews in colorful suits decorated with question marks, Lesko's signature fashion also extends into his daily attire and transportation, earning him the nickname Question Mark Guy.
