Direct Response Quotes

You ask me a question, I'm going to give you an honest answer.

I don't do e-mails.

Boxes and rectangles on the side or top of a website simply do not deliver against brand advertising goals. Like it or not, boxes and rectangles have for the most part become the province of direct response advertising, or brand advertising that pays, on average, as if it's driven by direct response metrics.

I've done a dozen or two dozen infomercials.

Wendy: Why are you staring at me? Finn: Because you're standing in front of me.

I've spent over 25 years in the television industry, the direct response industry. I met a lot of people and certainly learned the power of commercials and their brand building potential.

Anarchism is grounded in a rather definite social-psychological hypothesis: that forceful, graceful and intelligent behaviour occurs only when there is an uncoerced and direct response to the physical and social environment; that in most human affairs, more harm than good results from compulsion, top-down direction, bureaucratic planning, pre-ordained curricula, jails, conscription, states.

The OECD should respond directly to the specific needs of the member countries. You basically say, 'What works?' You don't have to go on a discovery trip. It's all there; you just call them, and they know. It's like a knowledge bank.

The idea that we can actually have an impact on places more or less instantly, too, by responding in some way or not responding, I think, also makes it true.

You don't need to go all deep and meaningful and start talking about Daddies. It's yes or no answer.

The most striking quality common to all primitive art is its intense vitality. It is something made by a people with a direct and immediate response to life.

I loathe when architects only analyze architecture in intellectual, nonvisual ways. I really love direct response, and that's very pop. I don't want to discuss abstract transparencies with a bunch of kooks.

I like working on stage because there's something very immediate about it, that interaction with an audience where you immediately hear their reaction, or feel them, whether they're with you.

Nobody should be allowed to create general advertising until he has served his apprenticeship in direct-response