Fairfax Cone Quotes

I've done a number of Super Bowl ads. And that is the best advertising of the year. That is when people realize they're going to be compared directly against other ads.

What you say in advertising is more important than how you say it.

Advertisers really want to create ads that are relevant to the realtime experience.

On the advertising side, view count is not the most important thing. It's engagement.

I set up Droga5 because I really believe in the power of advertising. But I believe in the power of advertising that's in synch with what consumers want.

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

It did what all ads are supposed to do: create an anxiety relievable by purchase.

It seems to me probable that of all our economic life the element on which we are inclined to place too low an estimate is advertising.

Everything at a NASCAR event carries a corporate logo except the lavatory stalls.

I gave someone a perverse argument not so long ago about why advertising is better than movies. You want to hear it? Movies operate from a really disingenuous premise, that people are heroes. I know a lot of people and have had an opportunity over the years to observe them. Are they heroes...? Let's put it this way. Advertising tries something simpler and more believable: Products as heroes. I guess the idea is: When all else fails, put your faith in conditioner.

Advertising is much like war, minus the venom

Smart recessionary marketing means not waiting for business to return to normal. Instead, you should cash in on this invaluable opportunity your more cautious competitors may be creating for you. If they pull back, your media investment works much harder.

I don't want to have my face on the cover of a Wheaties box. I wanna have my face on the cover of a Rice Krispies box. "Snap, Krackle, Mitch and Pop"!

I'm a big believer that media is an impulse business.

Beatle's wrote the Nike song and called it macaroni.

No, I don't think a 68-year-old copywriter . . . can write with the kids. That he's as creative. That he's as fresh. But he may be a better surgeon. His ad may not be quite as fresh and glowing as the Madison Ave. fraternity would like to see it be, and yet he might write an ad that will produce five times the sales. And that's the name of the game, isn't it?

Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.

A self-advertising writer is always a self-extinguished writer.

I went to school for marketing and advertising, so I have a special interest in good and funny commercials and why they work and why they're funny - which is one of the reasons I, like many people, like watching the Super Bowl, besides the game.

Don't tell people how good you make the goods; tell the how good your goods make them.

The headline is the most important element in most advertisements. It is the telegram which decides the reader whether to read the copy.

Advertising. The movies do it. TV does it. Why don't you do it?

Good advertising is written from one person to another. When it is aimed at millions it rarely moves anyone.

The notion that you would initiate a new product without preparing the way by persuasion and advertising and salesmanship is fantastic. It's an integral part of the system.