Millard Drexler Quotes

I look at companies as price-players or quality-players. The only way to go with J.Crew was quality.

The only way to generate sustained exponential growth is to make whatever you're making sufficiently good.

Your premium brand had better be delivering something special, or it's not going to get the business.

With consumers having ever more choice, corporations must invest more and more in courting public opinion.

This is what Steve Jobs understood: Brands are defined not by the best thing on the product but by the worst thing.

In the past, the U.K. got away with selling things that weren't unusual. Now it's no use trying to export without having something that's unusual and better.

In general, what we want to do is to elevate Volvo's brand positioning, and we feel the main lever to achieve that is to develop more higher-tier products.

Great products sell themselves.

Good products win out.

You are as good as your product. When you are used and loved by everyone, your brand equity is high. When you are not, you're not.

If Nintendo asks consumers to pay more money than the other platforms, then it's Nintendo's mission to provide the added value for which the people are willing to pay. In order to do that, we must remain unique and cannot be reproduced somewhere else.

The individual Siemens businesses must be able to keep up with the specialists in the industry and be at least as good as their strongest competitors.

Great product trumps all. You can have the biggest marketing budget, the biggest show, a perfect merchandising plan, but at the end of the day, it doesn't mean anything if the design and quality of the product you are offering is not compelling.

All things can be done by every company in the world. Apple builds a phone, and so does Samsung. It's not about being different but about being better at what you do.

I don't need Michelin, and they don't need me.

High reputation beats high similarity.

When you're out of quality, you're out of business.

No amount of tools can help a bad product. You have to remain genuine in your product development innovation and quality.

I can't force the direction that it's going to go without actually taking the time to make sure it's a great, great quality product. Whether that's for apparel, or whatever the case may be.

There are hundreds of competitors in the direct marketing of computers. We have been very successful because of quality, price, service and the way we treat the customer.

The challenge is moving fast and staying great. You have to keep the bar high. There's only one way you can evolve the brand and perception, which is to deliver. You just gotta lay it down.

You really need a unique selling proposition, and people need to care about that unique selling proposition.

If we launch a new product, we have to time it right. It's not about how soon you can do it but how well we can do it.

Often, I'm sitting opposite a client, and I'm thinking, 'How do I convince him to not copy the best-selling product out there?' And sometimes I don't know. Really, it's smarter to be a thief.

People will buy products for quality, and they will buy products for bargains.