Noreena Hertz Quotes

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

A company like Nike can convince people to buy Air Jordans even though they never saw Michael Jordan play.

Marketers know that if people you respect - perhaps laughably including entertainers and athletes - say they like a product, you're more likely to buy.

I think Instagram made me more aware that there's actually people that care about what we do, and that we have fans. So that kind of showed me that maybe the people that follow me every day, and are commenting on my pictures, would want to wear the dress I've worn.

The biggest companies in the world and brands have come to me to help sell their product to the younger generation. And I speak the language of millennials, and they respond to my content.

In my experience, marketing is best when it proves the product it is supporting.

Advertising works most effectively when it's in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook - they share information with their friends, they learn about what their friends are doing - so there's really a whole new opportunity for a new type of advertising model within that.

VaynerMedia filters the world how humans interact. This is how people are going to make buying decisions.

It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'.

Twenty-five percent of search results for the world's top 20 largest brands are links to user generated content and thirty-four percent of bloggers post opinions about products and brands.

Advertising is a wonderful lubricant for business, if it's used properly.

I'm a little bit allergic to the whole brand thing to be honest but maybe it's just happening around me and I'm not really aware of it.

I couldn't have cared less about Gucci when I first went there - but soon after I arrived, I cared a lot.

At a minimum the majority of search dollars will flow to a social media model because people care most about what their peers think and the technology is there for that information to be quickly shared on products and services.

When Lady Gaga says I am her inspiration, you reach kids between 12 and 18. Now I am like a brand - jeans, Coca-Cola.

Too many companies think they want to do a video blog to sell merchandise, but if you turn your site into QVC, you lose. I have an audience that trusts me. It's about building a global brand - not selling four more bottles of Pinot Grigio.

I learned that people don't buy anything from unknown stores.

Advertising treats all products with the reverence and the seriousness due to sacraments.

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.

Advertising is the principal reason why the business man has come to inherit the earth.

Increasingly, consumers don't search for products and services. Rather, services come to their attention via social media.

Brand names aren't important to me at all.

I like the Gap ad, the khaki one. I liked that.

People don't like to be sold, but they love to buy.