Word of Mouth Marketing Quotes



After the candidate is elected in part by use of his slogans, people remember the slogans and expect the candidate to implement them. Often, even though a candidate honestly thought he/she would implement the sloigan, the candidate often realizes that it is not such a good idea or he might not have the political power to implement the slogans or the cost would be too high. If he had just made the promise in a campaign speech, most people will not have heard it and few will remember. But a slogan is heard by almost all and is very well remembered. This is why so many of the political slogans are general and promise nothing but hope.