Jeff Bezos Quotes

I can generate attention quickly.

I think, it's so difficult to create a buzz anywhere, whether it be online, the streets, radio, anywhere, that if you are able to create a buzz somewhere, it definitely means something.

I always wanted to be somebody that kind of stuck out on the stage.

The more publicity the better.

I'm not a big fan of overt marketing. I'd much rather just put things out there for people to see. I'm just putting it out there for people to see. If people think this is cool, I'm hoping they'll tell their friends.

VISIBILITY - You've got to find a way to make people know you're there

If you want customers to hear about you, make something worth talking about.

Now, there is no business like show business, and there is no publicity like word of mouth. What is word of mouth, you may ask? Well, word of mouth is gold to Hollywood bigwigs, and it equates to box office bonanzas and hit TV shows.

I've always said, 'I don't want to be irrelevant.'

I still feel there are much smarter self-promoters out there than me. I am very methodical about my messaging, and I know how to gain attention very quickly. David Blaine is an example of someone who's better at self-promoting than me. He is much better than I am.

It's one thing for the people in the industry to know who you are, because they've heard about you earlier. I have friends calling me from the Christian bookstore because there's a poster on the wall. It's just weird.

A title means marketing. It means that company's coming soon, and you'd better get out the Christmas lights so they don't miss your house.

I don't want to be too over-exposed, but then at the same time I don't want to be too out-of-sight-out-of-mind.

I'm hoping that word-of-mouth on the film - people seeing it and liking it - that that will drive more people to the theaters, because I haven't seen the billboards or the posters or anything.

In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.

Without promotion, something terrible happens... nothing!

Word of mouth and the Internet are the only press we have left.

Ah yes, the paradox of publicity is that even as we do it, we know it's killing off the chance of another reader happening across our book in the ideal state of innocence.

To have news value is to have a tin can tied to one's tail.

I try to do everything I can to make sure I stick in people's minds.

Name recognition takes time.

I've got to keep my name out in the public eye. That's how you get more fans, and the more fans you get, the more want to see you fight for the title.

Referee Norlinger is outstanding in the sense that he stands out.

The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.

Word of mouth is the most effective means of communication.