Bill Cosby Quotes

I'm not the kind of person who is on television and in magazines every five minutes selling clothes or washing machines.

I never expected to be approached for an ad campaign.

I always thought marketing in general was an interesting kind of thing. I always liked commercials and billboards.

I did a couple of American Express commercials.

As communicators and marketers, people are so accustomed to thinking from the 'top down.' Finding the great analyst or the famous journalist who will endorse what you do and tell the rest of the world to go and buy your product.

It always ended up that they said, 'Tony, are Frosted Flakes good?' And he would laugh and say, 'Good? Why, they're great.' And I said, 'Well, we've gotta do something with the word 'great' to make It explode. It has to really knock the packages off the shelves.'

Advertisers also know that humor can help bond us to their product.

The funny thing about commercials to me is that many of them now don't even mention the product until the very end. You don't really know what the commercial is all about. They're kind of like little movies, like shorts, and that's why I think they're so entertaining.

You just have to make sure the model you're working on does not undersell your product.

I'll tell you what I probably would prefer to happen less and less: actors that I know and respect in shampoo ads. Or modeling.

My voice, my likeness is my livelihood. That's it. I keep it simple. I pick good products.

Now, product placement, whichever way you look at it, whether you like it or you think it's disgusting, or whatever, it's what it is.

Apple has great marketing, among the best PR and marketing in the world.

I can now focus on a huge audience through TV, books, cookware and foods.

Advertising doesn't create a product advantage. It can only convey it.

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.

Do you know how many companies have wanted me to do an energy drink for them because I named my book 'Crush It!'? It might be fun one day, but right now I think it would undermine the personal brand I've built.

I loved cutting together simple commercials about margarine or soft drinks - all kinds of silly products - but I tried to make the commercials different.

There's always been product placement in Bond movies.

Most entertainment is trying to get you. It's tested, like toothpaste.

The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague.

I did a Clean & Clear commercial. I did a series of them. I used to be the Clean & Clear girl!

But I did make some money doing commercials. I did fourteen in one year.

Somebody with a billion followers can tweet, 'See my movie,' and it can still tank. Followers don't always translate into success because I think people are too savvy. When something takes off, it's because people are connecting to it - not because someone with a lot of followers says to care about it.

The object of advertising is to get people to feel better about the product you're selling.