Joy Mangano Quotes

I never saw anything funny in a car commercial - but that's OK. Whatever they wanted to do - it's their product and I'm the spokesperson, and I'm going to deliver.

I believe so much in these products, and it's really satisfying when you believe in something.

As communicators and marketers, people are so accustomed to thinking from the 'top down.' Finding the great analyst or the famous journalist who will endorse what you do and tell the rest of the world to go and buy your product.

When a brand says, 'Our product is great, and we think it'll be great for anyone that loves it, too,' that's the ultimate marketing message.

If I'm asking people to spend money on Huda Beauty products, I have to genuinely believe we have created the best.

In my experience, marketing is best when it proves the product it is supporting.

I learned from McDonald's that we can do great things from a marketing and advertising perspective, but if the experience at the restaurant isn't superior, it might not matter.

Calvin had finally taken a look at the ET tape, and he had reacted just as she had expected he would. He loved it; he loved me. Suddenly he was thinking of me for everything: underwear, jeans, suits, even the Escape fragrance campaign.

Fans will come if you have a good product.

PR is extremely important, and being able to use it in the right way means everything. You have to market your success.

With Martha Stewart, the power of the brand, the power of television, taught me that if you can marry all those ingredients - like you marry a great song with a great artist - and get the right television exposure, then you've got something that really is going to be sustainable. You can expand and blow up.

If you do this, you're going to have some heartaches from it. You're going to have people yelling at you or maybe screaming at you or criticizing you, but I think it's the best way to sell a superior chicken.

TV is what sells your product.

You just have to make sure the model you're working on does not undersell your product.

What we've gone through in the last several years has caused some people to question 'Can we trust Microsoft?'

My background is that I've spent a lot of time marketing entertainment. One of the old saws in package goods is you can take something that is popular and you can make it more popular. But if you take something less popular, you can't automatically market it into the same success as something that's already popular.

I was seeing a lot of really good things about Get Shorty when it came out, and my wife pointed out that if you validate the good reviews, you also have to validate the bad reviews.

Social enables word of mouth at an unprecedented scale. Its most powerful effect, through reviews and recommendations, is to put product quality and value for money as the key to success in commerce. Social brings a level of transparency that prevents marketers from advertising their way to success without underlying product quality.

My voice, my likeness is my livelihood. That's it. I keep it simple. I pick good products.

I am hands-on in any project that I am associated with. I just don't want to put my face or name and lend it to a product that I'm not behind a hundred percent.

I had many opportunities to get behind products in the past, and I was always careful to evaluate all of them. I will not put my name to shoddy items.

The NBC using us on air is a great endorsement of quality.

Do you know how many companies have wanted me to do an energy drink for them because I named my book 'Crush It!'? It might be fun one day, but right now I think it would undermine the personal brand I've built.

This funding from the National Endowment for the Arts has been like the Good Housekeeping seal of approval.

I don't like it when celebrities get voice work. But then again, if I was the producer, I wouldn't want a bunch of no-names doing my show and have to worry about word-of-mouth. I see both sides of the story.