Kara Swisher Quotes

You've got to be very cognizant of the correlation between social media links and business because they don't always correlate as highly as people would like.

There is this idea that your social media platform is the secret to success, but no one has quite proven that to be true, if you ask me.

The growing role of enterprise social media, plus the growing budgets and authority of CMOs entrusted with choosing the best platforms, translates into an exciting future for apps that harness social potential for large companies.

I've yet to see a correlation in my industry between great social media and great numbers.

The leverage and influence social media gives citizens are rapidly spreading into the business world.

No surprise that, as companies have adopted social media en masse, demand for software and applications to manage and monitor social use has exploded.

Certification programs for social media are blossoming as a response to the demand for more social media training. Both industry professionals and recent graduates are tapping into tactical training programs to help them stay up to date as the industry grows.

I think the adoption rate with respect to social media and how companies leverage that varies by the company. Cisco is probably a leader in the space. A lot of times, we actually use virtual ways to communicate our brand and do some of our advertising, first on the social space, then we do on physical advertising.

One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start.

Without question, CEOs, executives and employees in companies in the United States and around the world have rallied to face the challenge of a social media marketplace.

In truth the social media elements of the Obama campaign, while extremely innovative, did not produce a lot of results.

Social media marketers have already shown unusual savvy in executing campaigns in Brazil.

With the never-ending stream of new social technologies, apps and platforms rolling out every day, its easy to get lost in the minutiae of social media. Yet for there to be effective change, especially within large, top-down, hierarchical institutions, a company must have an over-arching understanding of the new role it has to play.

My goal is to bridge the gap between social media and traditional media.

My daughter was the one actually who believed in social media - she pushed me to get into Instagram, Snapchat, and everything else.

When I talk to CEOs, they're not educated about social media.

Targeted ads, I think, are useful because I don't want to see all the crap. I'm not interested in buying a Mercedes Benz, but I am interested in buying a new MacBook Air. So if organizations like Facebook can actually make the ads more relevant to me, if they know what I am interested in, I have no problem with that.

We use social media as an adjunct to my total media/market outreach.

The Internet and Yahoo are firmly established as 'must buys' for brand advertising.

Social media is just a platform. Twitter is a very simple and immediate broadcast platform. Facebook is a very personal, when it comes to friends and when it comes to fan pages, a little bit less but still somewhat personal way to communicate.

I have an amazing social-media wing man who manages my Facebook fan site. All my blogs get copied there.

Facebook and Myspace are the U.S. audience, which is tried and true when it comes to being susceptible to ads.

Once you've worked as a writer and editor in the world of social media for a decade, the way I have, you start to notice patterns.

I've been super impressed with what BuzzFeed has done on Facebook with inspiring list posts and on Twitter with political scoops, but YouTube is a giant social platform that has its own quirks and oddities and will require some new approaches.

I am a huge consumer of social networks, and I utilize Twitter, Facebook, and LinkedIn. I'm interested and am learning more about Tumblr and other visually dominant sites.