Social Media Metrics Quotes

There is this idea that your social media platform is the secret to success, but no one has quite proven that to be true, if you ask me.

If you're on social media as a performer you can tell. If you don't get any Tweets you know it's bombed. I can pretty much gauge how it's doing by comparing the reception to shows I've done that have actual ratings.

I've yet to see a correlation in my industry between great social media and great numbers.

I have six times as many Twitter followers as all the other candidates combined, but it didn't count because if it counted I'd still be a candidate; since I can't be a candidate that can't count.

I definitely think there's some way to understand how people emotionally feel about somebody, but I don't think data collects it. They're not going to click your bit.ly link or click your TweetMeme retweet every time.

While I am not saying Facebook cannot be a wonderland for marketers, I am still waiting to see the proof of it, and so should every reporter.

There's a blizzard of metrics that social sites and messaging sites put out there.

Klout and various measurements of influence are fun. I love to see where I score on them, but there's a computer algorithm behind the calculation. If there's an algorithm, it can be gamed. Even if it's not gameable, you have to take a leap of faith that the number of followers, retweets, mentions, whatever really mean something.

With the never-ending stream of new social technologies, apps and platforms rolling out every day, its easy to get lost in the minutiae of social media. Yet for there to be effective change, especially within large, top-down, hierarchical institutions, a company must have an over-arching understanding of the new role it has to play.

It's always helpful to pick our fans' brains to see what their favorite videos are and to figure out what the momentum of our channel is. Not just based on views or likes or dislikes, but anecdotally.

I keep track of my blog stats, Facebook subs, my Amazon rank, Twitter followers, Facebook likes per posts, my chess ranking. I get stressed when they all don't go up.

Some critics have challenged what the return on investment is for engagement in social media. Others have complained that the metrics don't exist to demonstrate value.