William Hanna Quotes

Think of a pitch in terms of advertising: You're trying to hook a reader the way a commercial tries to hook a detergent user.

Fans will come if you have a good product.

With over 70 licensees, not sure if there is much left. Maybe oxygen? Ed Hardy is unique in that we have a broad range of products and something for everyone.

It's really hard to compete with Apple on pure coolness, and if you do, you're probably going to use some of the things they pioneered.

The general market wants what I do.

We have built brands that resonate deeply with our customers. Our strategy to grow these brands is clear, and we have strong teams in place to execute this strategy. That is our formula for success.

Sydney is a very good market for us - we have a very strong following here.

Advertising is the price companies pay for being unoriginal.

I told the Mucinex people, 'You picked me because I always sound sick'. They were like, 'Well, it doesn't hurt'.

At Sterling, we're not looking to become a dominating factor in the market. We're looking for an area to carve out for ourselves. We want to become another BMW.

Mahindra's brand strategy is about niches across areas of mobility.

Anyone can replicate a product. There are lots of brilliant minds out there that know how to code, but there's unique DNA to a brand. You cannot have a brand without people. That is the most important asset you will ever have.

The British brand is so popular particularly in the US that they put the union jack flag on top of beer bottles because it sells.

I never think in terms of how we can compete against the other companies; rather, our primary focus is to make consumers feel the uniqueness and attractiveness of our products.

We will invest more into China to make sure that our brand gets more known to Chinese customers.

The Holy Grail audience are young people and, at the end of the day, that's who gets courted.

We really don't look at our competitors. The market is big. If you focus too much on competitors, you can lose focus on the customer. If we make our customers happier, we are going to win.

In 2001, I did some research and identified four characteristics that successful companies share. One, they aspire to be leaders in their businesses. Two, they have global potential. Three, they are innovative. Four, they display a ruthless focus on financial returns.

New things get noticed. This means you can't be afraid to present something new to your market, even if it's just a variation or an addition to an already-existing product or service.

Trump is a branding expert. He is a marketing genius to some extent.

Build a lifestyle around your brand, and the audience will follow.

At its core, all authentic growth depends on more customers wanting more of what your company offers. Any other drivers - pricing gimmicks, heroic marketing efforts, forced acquisitions - are ultimately destructive.

The minute you forget who your fan-base is, that's the minute everything falls out from under you.

You can't think of a franchise from day one. It starts with the audience accepting the idea.

We are trying to capture the widest possible audience all around the world. In other words, we are trying to capture the people who are even beyond the gaming population.