Karen Kingsbury Quotes

There had to be a market in order for you to be successful in a business. The market had to need your business, or the product of it.

I think there is a niche for every market.

He who puts ... a product upon the market as it demands, controls that market, regardless of color. It is simply a survival of the fittest.

Too many bar owners built a bar for themselves... when they should have built what their market and demographic demands!

One of the top causes of startup death - right after cofounder problems - is building something no one wants.

My background is that I've spent a lot of time marketing entertainment. One of the old saws in package goods is you can take something that is popular and you can make it more popular. But if you take something less popular, you can't automatically market it into the same success as something that's already popular.

The problem with entrepreneurship is we are often working really hard producing high quality products that no-one wants. The creation of stuff is not valued.

Get your product in front of actual, living, breathing strangers. Your college roommate's approval does not mean there's market demand.

There are a significant number of people who appreciate what we do, and most of them gravitate to Analog because this is where they can find it. The other magazines tend to share their audiences, which may result in each of them having a smaller market share.

Sales don't always have anything to do with good or brilliant or original. Sales are about appeal.

Certainly, the human race can be fickle, and times do change, but overall, the barriers to bringing a product to market - and understanding what 'the market' wants - have remained unchanged.

I thought the marketing was really smart and really clever and unique at the time. It positioned 'Saw' as a horror film that was different from the other horror films that were in the crowded marketplace.

I don't understand how you can have product-market fit and not a lot of people wanting your product. The two go hand-in-hand.

We are producing something people can live without. But we need to keep thinking what would make our products a priority purchase even if they are not a necessity. If we stop doing that, no matter how successful Nintendo is at the moment, things will start going wrong in no time.

Never expect that your startup can cover every aspect of the market. The key is knowing what segment will respond to your unique offering. Who your product appeals to is just as important as the product itself.

A successful business must have a sound knowledge of its market and work on how its product or service will be different, stand out and improve people's lives. If you can ensure it responds to a real need in the market place, your business can punch well above its weight.

You only get points when you make something the market wants. So if you work really hard on the wrong things, no one will care.

Even if someone is already in your market space, ask yourself whether you can approach it from a different angle and thereby secure your own customer base.

I mistrust anyone... if they're saying, 'Well, that market wants this,' and you're not part of that market.

How do people know what they want until we show them?

Advertising is the price companies pay for being unoriginal.

I just want to make things that people want to buy. I have no confusion about this.

I get a lot of the time, 'We don't know how to market you,' or, 'You're too big.' Or, 'We have one of you already,'. But you don't have one of me already; you don't have a seven-foot, lovable guy. You don't have that.

If I want to make a product that is appealing to consumers, like a piece of clothing or a video game, that's fad driven. Some companies do it, and I don't know how they do it, but it's generally a bad place to invest.

I've never had difficulty dominating any market I've been in.