Trip Hawkins Quotes

A company's best advantage should be a quality product offered at the right price. That fair competition is what drives innovation.

When a company identifies how to integrate the processes needed to give the consumer a sense of job completion, it can blow away the competition. A product is easy to copy, but experiences are very hard to replicate.

Good companies do whatever it takes to make sure apps are great and don't hesitate to add features.

I have shifted my mindset in terms of how companies should... focus on building amazing products. If you have amazing products, the marketing of those products is trivial.

Market in India is big enough for several brands. For us, it's about innovation, making best product, and making the ecosystem better and better. If we do that well, then more people will switch from Android to iOS.

Our employees and competitors thought we were docile. We want to be defiantly disruptive. I don't mean necessarily by launching price wars but by being the best at the basics - having the best customer service, the best on-time performance, the best coffee - in a thoughtful, not a testosterone-laced, way.

This is what customers pay us for - to sweat all these details so it's easy and pleasant for them to use our computers. We're supposed to be really good at this. That doesn't mean we don't listen to customers, but it's hard for them to tell you what they want when they've never seen anything remotely like it.

Our primary goal in the consumer health service companies I back is helping them create an uncompromisingly great consumer experience.

When I started selling air conditioners early on, customers were willing to pay an extra 200 yuan to buy from Suning. Why? Service was good.

Relentless improvement of the product and upgrading of consumer tastes are the heart of mass merchandising.

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

With a Web and iPhone app, I try to find new and tiny ways to delight my customers. They may not notice, but it helps drive goodwill and makes your product remarkable.

Fans will come if you have a good product.

An important reason Google is usually listed among the world's most trusted brands is that it conveys a sense that the user comes first.

When you improve your product so it does the customer's job better, then you gain market share.

I don't think people buy technology products because of the personalities of the people behind them.

I think if companies start reinventing themselves and focus on the customer experience more, they will win out in the end.

Wealth won't give you satisfaction; creating a good product that's well received by users is what matters most.

We used to think that the enterprise was the hardest customer to satisfy, but we were wrong. It turns out, consumers are harder than the enterprise because the consumer will not give you a second chance.

What commercialism has brought into Linux has been the incentive to make a good distribution that is easy to use and that has all the packaging issues worked out.

Social enables word of mouth at an unprecedented scale. Its most powerful effect, through reviews and recommendations, is to put product quality and value for money as the key to success in commerce. Social brings a level of transparency that prevents marketers from advertising their way to success without underlying product quality.

If people are passionate about your product, whether it's because they're hating or loving it, those are both good scenarios.

To ensure we are meeting the demands of existing customers while also attracting new users, we remain focused on building cutting-edge technology and introducing new and innovative product offerings.

If you develop a product that gets what the customer is trying to get done, you don't have to advertise; people will just pull it into their lives.

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.