Gary Vaynerchuk Quotes

Every social media post should have a beautiful graphic. If there are two identical stories, the one with the beautiful graphic will always win.

Most smart companies should make themselves media companies. That means they put out their own information.

It's a good time to be in the content business though, the branded content business.

Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar.

Use photos and videos often. The best startups post lots of imagery and videos. The worst ones? Text only.

In marketing you must choose between boredom, shouting and seduction. Which do you want?

When you're trying to bust through the noise on social media, you do have to be overt and loud.

I'm always working and coming up with new and fresh ideas to keep my fans engaged and keep myself relevant.

Social media is kind of the same across the board, so you just have to know how to engage your audience, and you will be popular on any platform that comes up.

I think we live in this interesting point where if you know how to and you're interested in capitalizing on social media for good and for brand building, there's so much potential.

Micro-Content + Community Management = Effective Social Media Marketing

Content marketing is the only marketing left

A writer can't afford to just focus on writing and leave marketing aside in today's competitive market.

I have to understand how we are going to market the movie. We view marketing as an extension of content creation... Every time a consumer sees our movie, in whatever form, our obligation is to entertain the audience.

Any business that is looking for new customers needs to understand the Internet and how to market their goods or services through it.

That's what people want to watch - somebody telling a story. So if you go in and tell a story that makes sense to them, that touches them, then they're going to watch; then they'll tell a friend and that type of thing. In terms of how many people are watching in a given week, it's more the advertiser's job, not mine.

If you wanna compete, you've got to get into the original content game.

I have 60-plus videos on YouTube and over 30 million views. Of those 60, only three or four are branded videos. I built that audience by telling stories the way I like to tell them.

One of the hardest things to do when you launch a channel is find a voice.

Because storytelling, and visual storytelling, was put in the hands of everybody, and we have all now become storytellers.

People always ask why I stay in the online space versus going to TV or film, like most people would do, and the answer is that there's opportunity for innovation online - not only innovation in storytelling, but also innovation in how you interact with your audience and that is very fulfilling to me personally.

Dedicate a lot of your time creating Vines and try to post daily.

So many people in their 20s and 30s, on Twitter, say 'Please write something for us,' so I have to listen to them, they're my audience.

I've been super impressed with what BuzzFeed has done on Facebook with inspiring list posts and on Twitter with political scoops, but YouTube is a giant social platform that has its own quirks and oddities and will require some new approaches.

If you could position the best platform media company around the world with the best content, we could get explosive growth.