Guy Kawasaki Quotes

If you go on my Instagram, you're not going to see the same content you'll see on my YouTube. Instagram has become the new magazine. It's much more editorial and about perfect moments that are captured. Snapchats are funny, real moments that you want to share. On YouTube, it's more structured, more storytelling.

You really can't spend money on social media unless you really try. Social media is really more about effort than expense.

Instagram is a place for businesses to build their business.

Twitter is just like posting old-fashioned press releases, and it can be very effective in promoting your business interests and charity work.

I think Facebook, Twitter and YouTube are the cornerstones of any social media strategy.

The thing that I'm most passionate about, I'm writing a book called 'Jab Jab Jab Jab Jab Right Hook,' and it really focuses on how to story-tell in a noisy, ADD world.

Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar.

Dedicate a lot of your time creating Vines and try to post daily.

Use photos and videos often. The best startups post lots of imagery and videos. The worst ones? Text only.

My best advice for anyone out there that feels like, 'I don't have a million followers so why should I even give it a shot,' is that it's not about the numbers - it's about the engagement. That's how you can build influence.

I want to stay proactive and keep having funny material online.

I'm skilled in the Twitter and Instagram sense of the social media verse.

I think what AEW has done on social media is impressive. I think the amount of interest they've garnered is impressive.

I spend three hours a day working on my social network profiles. I think about the right people to tag, the ones who might generate new leads. It's my work, my self-promotion.

I am making use of social media as a marketing tool. It's a great way to market yourself and your projects. It's a free marketing tool.

Although my values and my morals are old-school, you have to kind of key into the landscape of social media and how the world is progressing. I'd be a fool to sit there and go, 'Yeah, let's use the telephone to telemarket myself'... Social media is something that I definitely have to tap into, to another demographic.

I use trolling tactics to build my brand.

There are only two kinds of people who are successful at this social media thing: those who are funny and those who get real.

Social media is kind of the same across the board, so you just have to know how to engage your audience, and you will be popular on any platform that comes up.

I have a pretty decent understanding of which posts will perform better than others. Specifically on Instagram, when it's a style picture, those ones always get way more likes.

I think we live in this interesting point where if you know how to and you're interested in capitalizing on social media for good and for brand building, there's so much potential.

Gone are the days when a publisher could take out an ad, count on a few reviews, and have an author do a couple of signings. Nowadays, readers want to feel a connection with an author.

It's a good time to be in the content business though, the branded content business.

I look at Twitter as brand building.

When I work with my art department on putting imagery together for my blog posts I always think, 'Would I pin this?' That really helps.