Shaun King Quotes

I look at Twitter as brand building.

I had a blog where I tried to be transparent while giving away nothing. I tweeted and Facebooked badly. As a writer, your 'voice' is your calling card, yet my voice was becoming indistinguishable from billions of other voices.

Engagement is the most important thing about Instagram, and you can lose it if you miss a day.

They've got a great tool in the Internet. If you've really got a good movement, you can see who likes you.

I have over 2 million followers now on Google Plus.

Consumers online expect dialogue, so pairing your brand with relevant and passion-driven topics is one of the best ways to ensure that you are engaged with key audiences.

Twitter is just like posting old-fashioned press releases, and it can be very effective in promoting your business interests and charity work.

Brands frantically tried to compete for users' fragmented attention, spraying content on every platform in a 24/7 race to stay relevant.

Twitter, to me, works if you're funny. Twitter doesn't work as a promotional tool unless you do it very, very, very occasionally.

The thing that I'm most passionate about, I'm writing a book called 'Jab Jab Jab Jab Jab Right Hook,' and it really focuses on how to story-tell in a noisy, ADD world.

Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar.

I think the mistake a lot of people make with new media is they just focus on one thing. But any one thing - just doing podcasts or just having a website or just doing television - isn't enough anymore.

Social media is key to promoting the editorial posts on my website.

It seems like Weezer has gotten better and better at getting attention for everything besides our music. Part of that is just the nature of our culture now - you really have to scream to get some attention, so people even know you have a record out that they might want to listen to.

What I've become good at is bringing things that aren't necessarily mainstream to the mainstream. What I did see on Twitter was a potential for mass publication; it's a mainstream consumer broadcasting device. It transforms customers and companies. You have to be transparent or you fail.

I think social media is so important; the young bands have certainly embraced that and used that to their advantage.

The only people with power today are the audience. And that is increasing with Twitter, Facebook, and everything else. We cater to their likes and dislikes, and you ignore that at your peril.

I had a blog for many years. Once you develop your readership on your blog, and you can put something out there or direct traffic or get attention - it's like a super power.

If you are not in the media today, then you do not exist.

I want to stay proactive and keep having funny material online.

Social media is interesting. It helps me connect with fans. It's immediate. It's a big part of my touring business - getting the word out via Twitter, Facebook, and Instagram.

I think what AEW has done on social media is impressive. I think the amount of interest they've garnered is impressive.

I've definitely pitched some viral ideas and do have a pretty good understanding of the Web.

I think YouTube has been super instrumental in our success as well, because I think there's something really important about seeing and hearing what we're doing.

I run a meme type of account on Twitter; I know what my audience is looking for.