David Droga Quotes

The world is changing... I don't, as a consumer, want advertising that's not relevant. If we're going to take a side, let's take the side of the consumer.

The Internet is about giving the consumer exactly what they want, whether there's an audience of one or 1,000 or 10,000, and then figuring out how to make money on it later.

If the Starbucks secret is a smile when you get your latte... ours is that the Web site adapts to the individual's taste.

The launch of Google+ apps sends a powerful signal - the personalized web has begun. What this means is that the way information is structured and accessed will turn on the individual, or rather their personal profile which is a composite of all the data collected on the basis of what they have searched for and shared.

Brands are faced with the daily challenge of massively scaling their outreach in order to build personal relationships. While this may seem like a contradiction in terms, it becomes much more possible when brands shift from push to pull dynamics in their marketing.

The Mesh is about creating and managing what's perishable. It provides businesses with the ability to reach an audience of one, at a precise time.

I believe that all brands will become storytellers, editors and publishers, all stores will become magazines, and all media companies will become stores. There will be too many of all of them. The strongest ones, the ones who offer the best customer experience, will survive.

The rise of digital technology put marketers in a bind. No longer a captive audience, consumers were splitting their time across devices, social networks and websites.

Retailing has gone from an information-scarce to an information-rich environment.

The fashion industry now has a direct relationship with its customers. Thanks to things like Twitter, ideas can be shared and circulated.

When you take the individual out of the equation, then you're making programming based on some marketer's idea of what will sell, and not based on the idea of what an individual would like.

People complain when ads aren't relevant, and they complain when ads are too relevant.

You know you're not anonymous on our site. We're greeting you by name, showing you past purchases, to the degree that you can arrange to have transparency combined with an explanation of what the consumer benefit is.

I think that we're on a path that Apple was determined to be on since the '70s, which was to try and make technology relevant and personal.

I think there are a lot of hurdles between a normal consumer brand figuring out their mobile strategy - let alone their chat app strategy - and programming a Facebook Messenger chatbot.

It's not rocket science: The best ads tell great stories. They look and feel like the content you're already consuming. They invite you in. They make you laugh. They teach you something. They also sell.

Anything you care about, from vacation plans to exercise to the best Ethiopian restaurant, is going to be guided by your individual search history.

We've had to be innovative, in terms of reaching the customer, and that's all been about making it an experiential shopping environment.

The luxury industry is being radically reshaped by technology-driven innovation.

Realtime ads are the perfect way for an advertiser to connect with users in a social environment.

Businesses are beginning to really understand that they can market to passions on Instagram. They can leverage the creative canvas that we offer on Instagram and combine that with really good targeting to put the right story in front of the right person at the right time for an audience that is active and receptive to discovery.

Accenture Interactive is working with many of the world's leading brands to transform the customer experience.

My entire career has been based around commerce. The Obama campaign was famous for raising boatloads of money online. My question is how do you make conversions better through mobile and e-mail.

Ideally, Facebook would take all our clicks and information and would magically give us everything we want, without us even knowing we want it.

Users are open to ads as long as they're relevant to their realtime experience.