Lisa Gansky Quotes

The Internet is about giving the consumer exactly what they want, whether there's an audience of one or 1,000 or 10,000, and then figuring out how to make money on it later.

I think every Internet user likes personalization.

At the end of the day if you want to effectively market to a target group, you're not going to appeal to everybody. Those companies that try and cater to everybody, end up making everybody not care.

One way Groupon hopes to gain an edge is by using software to learn about its members so it can deliver more relevant offers: my wife will get the manicure-pedicure deal, but I'll get an offer on fly-fishing lessons. The key now is execution - delivering great customer service and keeping everybody happy on both sides of the transactions.

Social media and personalization are providing both brand advertisers and end-users with hyper-targeted choices and opportunities for double-digit growth.

There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.

You go on Facebook, you buy social advertising. And you can very cost-effectively target people who are in the market for your product from all over the world.

With giant sites like Facebook and MySpace becoming as generic as Yahoo and AOL of old, more and more sites will be looking for an edge by drilling down deeply to serve a highly targeted audience.

Advertisers now have a highly targeted opportunity for aligning their brands alongside the entertainment experience people are enjoying on YouTube.

Through sites like MySpace, people coalesce into interest groups, and this gives me the opportunity to do vast mailshots to people who like similar things.

Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.

Steampunk appeals to the idea of uniqueness, to the one-off item, while every mainstream consumer technology of recent years is about putting human beings into ever more granular, packageable and mass-produced identities so that they can be sold or sold to, perfectly mapped and understood.

Personalization can be very useful in some contexts but very harmful in others. Searching for pizza online, it's probably OK to keep showing the same pizza shop as your No. 1 choice. I don't see any big political consequences out of that.

When advertising is involved, you, the user, are the product.

Brands are faced with the daily challenge of massively scaling their outreach in order to build personal relationships. While this may seem like a contradiction in terms, it becomes much more possible when brands shift from push to pull dynamics in their marketing.

The days of trying to get a consumer to come to you are over. You really have to be in the consumer's world, wherever, whenever and however.

The Internet is really about highly specialized information, highly specialized targeting.

The rise of digital technology put marketers in a bind. No longer a captive audience, consumers were splitting their time across devices, social networks and websites.

Facebook has stitched together your social graph. The idea of an interest graph is to bring together everyone that has shared interests. If I can isolate the people who are into mountain biking in Marin, in one place, the ability to put ads against that is really high.

The more personalized television gets, the less passive the experience will become.

My view is that, just as in many businesses, brands really matter. There will always be a role for destination sites. Eighty million users come to our destination. I think that will be the vast majority of our future business.

With this emergence of big data and social mobility, you will, in fact, see the death of 'average,' Instead, you will see the era of you.

Personalization is everywhere. We are constantly asked, directly or indirectly, to create Our Own Whatever - containing and limited to our 'favorite sources of information.' Republicans do that; Democrats do it; environmentalists do it; terrorists do it; science fiction enthusiasts do it. That's a real problem, I think.

The 21st century is a golden age of personalization. Whether it's customizing our smart phones with our favorite apps or ordering exactly what we need when we need it from Amazon, we increasingly expect a unique customer experience, not a one-size-fits-all model.

In the Internet economy, information is everything: The more a company knows about a consumer, the more carefully it can tailor its advertising to that customer, and the more revenue it can generate in return.