Natalie Massenet Quotes

We've had to be innovative, in terms of reaching the customer, and that's all been about making it an experiential shopping environment.

Accenture Interactive is working with many of the world's leading brands to transform the customer experience.

You have to create a consistent brand experience however and wherever a customer touches your brand, online or offline. The lines are forever blurred.

The digitally-native vertical brand drives a lot more customer intimacy than its competition. The data is better because every transaction and interaction is captured.

The payoff of a customer-centric approach to software and digital product design is substantial and long-lasting for both companies and their customers.

It's so important to experience what your customers are experiencing and listen to their suggestions.

I think there will be an increasing convergence between content and commerce, that it will be about following consumers instead of making consumers come to you, and I am especially excited about the various platforms that will allow more and more access to customers.

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

I'm thrilled to be joining Gap Inc., a company that understands the importance of integrating technology and retail in ways that improve the lives of its customers.

People ask me, 'What keeps you up at night?' It's delivering a personal experience to every Neiman Marcus customer. It's the hardest thing we do.

The conventional way of selling products out of the catalogue no longer works; the relationship needs to become more sticky.

Instead of telling a story about how great your brand is, try telling a story that shows you completely understand and empathize with your customer and their life.

Make the customer the hero of your brand's story.

Customers shouldn't just think of your business as a place to buy a product or use a service - it should be a fun place to be.

In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts

I don't care what we're quote-unquote selling; we're about inspiring people through storytelling.

From the store windows, the store touch-points, the website, social media, or a magazine, it has to be one pure customer experience, not just to gain market share but to gain mind share.

There was a part of me that always wanted to be an editor.

What we see is that we actually have digital channels through which the customers interact, but we also take the absolute brick channels, which is the branch, and convert that experience into a more digitised experience.

I don't think anybody's just B2B or B2C anymore. You are B2I - business to individual.

As a leader, you absolutely must expend your energy engaging your frontline employees so that they will take care of customers, who will tell stories about how great your company is to other people, who will become new customers.

For what we want to accomplish in the future, we have to be able to view everything from the eyes of the customer.

I think of digital as a means to an end: How do I service and get more loyal customers, how do I achieve operational excellence, and how do I change my culture?

Our customers do not differentiate between channels, and now, neither will we.

Retail is now totally propelled by consumers and their needs. People can buy what they want in any way that they want it. That trend started a long time ago, and it has really changed everything.