Susan Wojcicki Quotes

Targeted ads, I think, are useful because I don't want to see all the crap. I'm not interested in buying a Mercedes Benz, but I am interested in buying a new MacBook Air. So if organizations like Facebook can actually make the ads more relevant to me, if they know what I am interested in, I have no problem with that.

For the most part, cookies aren't dangerous. They were created so advertisers could get a better idea of who you are and what you're interested in, so they could send you ads you're more likely to find relevant.

Advertisers really want to create ads that are relevant to the realtime experience.

Users are open to ads as long as they're relevant to their realtime experience.

Using realtime ads, even mortgage companies can create ads that matter to you right now.

The world is changing... I don't, as a consumer, want advertising that's not relevant. If we're going to take a side, let's take the side of the consumer.

Google and Facebook, each in their own way, have revolutionized the delivery of advertising based on search and social networking, creating a sort of anti-Spam: targeted, relevant ads that a consumer might actually welcome rather than spurn.

The more Zuckerberg knows about you, the more media he will be able to bring you.

I don't think the government is out to get me or help someone else get me but it wouldn't surprise me if they were out to sell me something or help someone else sell me something. I mean, why else would the Census Bureau want to know my telephone number?

With the advent of wearable technology, companies will soon be able to better provide ads to customers based on their real-time activity.

Google is omniscient of what people search for and do. Facebook has over a billion subscribers, meaning Mark Zuckerberg has personal information about one in every seven people on Earth. U.S.A., Brazil, Mexico, India and Indonesia are at the top of that list.

Advertisers don't want to be ignored, and they are drunk on our data, which is what Google and other large networks are really selling. The ads are almost a by-product; what companies really want to know is what antiperspirant a woman of 25-34 is most likely to purchase after watching 'House of Cards.'

When advertising is involved, you, the user, are the product.

Over at Barb Bowman, she's arguing that we should turn off Facebook's tracking of ads. I totally disagree; those trackers make newsfeed filtering work better and potentially could help bring me better ads, which improves my life.

We get better search results and we see more appropriate advertising when we let Google know who we are.

Direct Marketing

You know you're not anonymous on our site. We're greeting you by name, showing you past purchases, to the degree that you can arrange to have transparency combined with an explanation of what the consumer benefit is.

Companies are accumulating vast amounts of information about your likes and dislikes. But they are doing this not only because you're interesting. The more they know, the more money they can make.

Anything you care about, from vacation plans to exercise to the best Ethiopian restaurant, is going to be guided by your individual search history.

Realtime ads are the perfect way for an advertiser to connect with users in a social environment.

Ideally, Facebook would take all our clicks and information and would magically give us everything we want, without us even knowing we want it.

I wonder which is ultimately more creepy: shopping at Amazon or using Facebook?

Often when I'm talking about something, we could be talking about cats, and then I'll get adverts on my phone about cat food.

Anticipated, personal, and relevant advertising always does better than unsolicited junk.

People love advertising in particular but they hate advertising in general.