Relevant Ads Quotes

Users are open to ads as long as they're relevant to their realtime experience.

Targeted ads, I think, are useful because I don't want to see all the crap. I'm not interested in buying a Mercedes Benz, but I am interested in buying a new MacBook Air. So if organizations like Facebook can actually make the ads more relevant to me, if they know what I am interested in, I have no problem with that.

The world is changing... I don't, as a consumer, want advertising that's not relevant. If we're going to take a side, let's take the side of the consumer.

The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it.

People complain when ads aren't relevant, and they complain when ads are too relevant.

Using realtime ads, even mortgage companies can create ads that matter to you right now.

For the most part, cookies aren't dangerous. They were created so advertisers could get a better idea of who you are and what you're interested in, so they could send you ads you're more likely to find relevant.

Google and Facebook, each in their own way, have revolutionized the delivery of advertising based on search and social networking, creating a sort of anti-Spam: targeted, relevant ads that a consumer might actually welcome rather than spurn.

Anticipated, personal, and relevant advertising always does better than unsolicited junk.

Advertisers really want to create ads that are relevant to the realtime experience.