Ads shouldn't be in people's way.
I think you spend 50 percent of your mental energy trying to defeat ad systems.
I don't want to kill ads. I think advertising is great, and I'm very aware that there's multiple revenue streams in television, subscription and advertising. But I also don't want to put my head in the sand, and I think the world is changing.
Brave browsers block everything: initial signaling/analytics scripts that start the programmatic advertising 'dirty pipe', impression-tracking pixels, and ad-click confirmation signals.
Brave plays the long game on behalf of users first, and also publishers, to win a better Web with fast, safe browsing, anonymous micropayments, and user control over data.
The viewers of video game content on YouTube are young and savvy. They are exactly the sort of people who tend to enthusiastically install ad blocking software.
TiVo and other digital recording devices have confounded advertisers. The ad industry sees the technology as a threat to their product.
Apple has never allowed ad-blocking software on the iPhone or iPad. This is one among many reasons that I ditched both. Not because I hate ads all that passionately, but because it's an example of the obsessive corporate control Apple maintains over its environment.
Sports, as a media property, is increasingly valuable because it's something you have to have live. As a result, we're a better touch point for sponsors and advertisers because our commercials typically don't get zapped out.
People pay little attention to banner ads - in fact, everyone dislikes them - and that leads to infinitesimally small click-through rates that make marketers unhappy.
People complain when ads aren't relevant, and they complain when ads are too relevant.
Ghostery lets you spy on the spies in your computer. For each web page you visit, this extension uncloaks some - but not all - of the invisible tracking software that is working behind the scenes.
To people who make moving ads that block the view of websites: Not only will we not buy from you, but we want shrews to eat your liver.
No one wakes up excited to see more advertising, no one goes to sleep thinking about the ads they'll see tomorrow.
