Each of us has a vital role to play in building a world in which the government and technology serve the world's people and not the other way around.
Whenever a new technology is introduced into society, there must be a counterbalancing human response - that is, high touch - or the technology is rejected... We must learn to balance the material wonders of technology with the spiritual demands of our human nature.
As we talk about devices, you should never forget that behind every one there is a person - a customer. It“s not the Internet of Things, but the Internet of People - of customers. We are moving to one-to-one relationships.
We should treat computers as fancy telephones, whose purpose is to connect people.... As long as we remember that we ourselves are the source of our value, our creativity, our sense of reality, then all of our work with computers will be worthwhile and beautiful.
People are the quintessential element in all technology... Once we recognize the inescapable human nexus of all technology our attitude toward the reliability problem is fundamentally changed.
I think that we're on a path that Apple was determined to be on since the '70s, which was to try and make technology relevant and personal.
Humanizing technology is about taking what's already natural about the human-tech experience and building technology seamlessly in tandem with it.
Technology is us. There is no separation. It's a pure expression of human creative will. It doesn't exist anywhere else in the universe. I'm rather sure of that.
I have a really deep belief that we create technologies to empower ourselves. We've invented a lot of technology that just makes us all faster and better, and I'm generally a big fan of this. I just want to make sure that this technology stays subservient to people. People are the number one entity there is on this planet.
When technological advancement can go up so exponentially, I do think there's a risk of losing sight of the fact that tech should serve humanity, not the other way around.
Our life is half natural and half technological. Half-and-half is good. You cannot deny that high-tech is progress. We need it for jobs. Yet if you make only high-tech, you make war. So we must have a strong human element to keep modesty and natural life.
I have no doubt that it is possible to give a new direction to technological development, a direction that shall lead it back to the real needs of man, and that also means: to the actual size of man. Man is small, and, therefore, small is beautiful.
He was the first major populist of the notion of “appropriate technology.”