Ariel Garten Quotes

The wonderful thing about Apple technology is just how intuitive it is.

Simplicity design axiom: The complexity of the information appliance is that of the task, not the tool. The technology is invisible.

I use Apple because they're easy to understand and everybody gets it.

I have always believed that technology should do the hard work - discovery, organization, communication - so users can do what makes them happiest: living and loving, not messing with annoying computers! That means making our products work together seamlessly.

When designers replaced the command line interface with the graphical user interface, billions of people who are not programmers could make use of computer technology.

For many people my software is something that you install and forget. I like to keep it that way.

The most important thing about technology is that it can seamlessly work its way into your routine and your life.

My goal is to simplify complexity. I just want to build stuff that really simplifies our base human interaction.

Most of the fans have ideas about their perfect phone. But many of them can't do it because building a phone is tough. So they would give us feedback about the features that they think should be included in our next model. And if we incorporated that in our new phone, they will share the good news with their friends.

I'm not a tech guy. I'm looking at the technology with the eyes of my customers, normal people's eyes.

I have this desire to create things and build things, and Google has enabled me to build and create things and to build products that are used by people all over the globe.

Our principal role as designers is to accelerate new ideas and the adoption of new ideas.

A computer is a wonderful thing, but it's cold, and what comes out of it is sort of cold.

The advance of technology is based on making it fit in so that you don't really even notice it, so it's part of everyday life.

What I hope is, over time, users should not have to read a training manual. They should say, 'I totally get the Workday iPad app, because it runs the way my consumer apps run.'

Technology has to be invisible. Transparent. Just simple.

Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology. There is little difference technically between a complicated, confusing program and a simple, fun, and powerful product.

One of the missions of Google[x] is to use technology to get technology out of the way

Design isn't just about making things beautiful; it's also about making things work beautifully.

You‘ve got to start with the customer experience and work back toward the technology - not the other way around.

Beauty is more important in computing than anywhere else in technology because software is so complicated. Beauty is the ultimate defense against complexity.

Children long to know that they are lovable. And there are ways that technology can help with that. But ultimately it's their relationships with their parents, their grandparents, their peers, and their teachers that help them to know that for sure. A child can learn the word "hug" and the letters h-u-g through a computer, but a computer can never give the child a hug.

Design has to work. Art does not.

We should treat computers as fancy telephones, whose purpose is to connect people.... As long as we remember that we ourselves are the source of our value, our creativity, our sense of reality, then all of our work with computers will be worthwhile and beautiful.

Every good product I've ever seen is because a group of people cared deeply about making something wonderful that they and their friends wanted. They wanted to use it themselves.