John Waters Quotes

You have to acknowledge that films that have a strong concept and are easily marketed to people are the ones that stand the biggest chance of success.

Films that score very high with test audiences generally tend to not be so great. But, there's a lot of money involved in making movies, and it's a way for people to reassure themselves, who have spent money, and it's also a way to work out how to market a movie.

Multiplicity was a movie that tested really well. People seeing the movie really liked it, but then the studio couldn't market it. We opened on a weekend with nine other films.

The worse the reviews, the better for our demographic.

You can make movies for a select audience, but you have to market it to them. You can make movies for a select audience, but you have to market it to them.

The movies have a way of seeping out there over time. We don't put them in 2,000 theaters. It wouldn't work that way.

There's a vast difference between marketing a movie and the movie itself. You try to cast as wide and broad a net as possible.

With so much money invested in their most promising projects, Hollywood executives will understandably do everything in their power to make their products a success in the marketplace. Therefore, the most expensive films often also get the highest marketing budgets, and are slotted into the most favorable opening weekends.

I did not make this a long film for its own sake. I wanted to make an entertaining film and offer it out there for those who want to see it. If word of mouth suggests there is an audience out there, hopefully their cinema will show it.

When you're promoting a film it's really interesting trying to gauge what people think about it.

'I Wanna Hold Your Hand' and 'Used Cars' were absolute failures at the box office. Complete disasters. I learned some sad news: it's not an automatic thing that, if you make a good movie, everyone wants to see it.

With 'Judwaa 2,' I captured the kind of market that I could have never penetrated into on another occasion.

I feel like movies when they work they'll find an audience.

If you made a movie that no man in the world went near, but every woman in the world went to, you'd have the highest grossing movie of all time. You'd make trillions of dollars. But I don't want to make movies that are just for the ladies. I don't want to ghettoize any audience that way.

We are thrilled to see that audiences across age groups, across India are loving 'Thugs of Hindostan' and have made our film a part of their Diwali plans.

There are films which are good, but sometimes it doesn't work at the box office.

Failure at the box office of some of my earlier films led to a lack of opportunity to play main lead in good films.

You want your film to be seen by the largest audience and stars help in facilitating that. Star-power does work.

I am happy that most of my films did good business and either set or broke records at the box office.

You never know what clicks at the box office. It's very unpredictable.

It's not enough that you act in a movie - if it has to work, the audience should like it.

'Super Troopers' did well but not crazy-well theatrically. But it did so well after that it - in ancillary markets - that it became impossible for us to get away from it. We'd get pulled over by cops who would thank us and then would let us go.

Big-budget movies might have huge marketing budgets, but only some films have the content to stand out.

With the birth of social media, a film gets left behind if the actors don't go and present their film and energy to the public.

Small films, made on shoe-string budget work in big centres, and for that a substantial amount of budget should be set aside for marketing.